Role Description
This is a full-time on-site role for a Social Media Executive. The Social Media Executive will be responsible for creating, planning, and managing social media content and campaigns. Day-to-day tasks include managing social media accounts, developing social media strategies, writing and scheduling posts, optimizing social media performance (SMO), and engaging with the audience. The role is based in New Delhi.
Qualifications
- Experience in Social Media Marketing and Social Media Optimization (SMO)
- Strong Media Planning and Communication skills
- Proficient in writing engaging and relevant content for different social media platforms
- Excellent organizational and time-management skills
- Ability to analyze social media metrics and adjust strategies accordingly
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Proficient knowledge of Adobe Photoshop, Illustrator, and Canva.
- Experience in fashion or retail industry is a plus
Responsibilities
Develop a social media strategy keeping in mind the aesthetics of the brand.Create original content for all social media channels consistent with the tone of the brand and marketing strategy, including graphic content on Procreate.Create engaging content, graphics and videos for social media and the website.Assist in photoshoots, help build a compelling shoot campaign, produce and edit reels.Create season's line sheets, look books and edit look book images suitable to the tone of the brand’s social media.Be adept in influencer marketing.Create templates for email marketing newsletters.Create graphics and content for the website layouts on a regular basis.