ADP - Field Marketing Manager

ADP is seeking a Field Marketing Manager for India to join our Asia-Pacific marketing team.

At the core of ADP's APAC growth are our country marketing teams who play a pivotal role in bringing ADP to market. As marketing lead for India you will be responsible for planning and hands on execution of the India marketing plans.

Reporting to the Senior Marketing Director, APAC and, you will drive and implement the optimal mix of integrated marketing initiatives to achieve country business objectives, focusing on lead generation to drive sales, build ADP brand equity and drive revenue growth

You'll collaborate closely with our India team, agencies, partners, and stakeholders in India as well as our regional and international brand, communications, digital and demand teams.

The successful candidate will be passionate, self-motivated, creative, and able to pivot when necessary. A proven track record of successful execution with a focus on hands-on delivery, a country brand, demand and lead generation campaigns is essential, as well as strong knowledge of all different marketing channels and B2B trends across India. This is a fast-paced position that requires someone who is proactive, thinks strategically across both short and long term. They must have a strong track record of exercising good judgment, effective communication, and establishing strong cross-organizational relationships

What you'll do :

• Be a strategic partner with Sales (including partner channels) and Commercial team stakeholders, building a healthy sales pipeline
• Serve as the voice of the in-country go-to-market team within Marketing at all layers to ensure initiatives align with pipeline development for each country
• Plan and execute field marketing activities spanning digital campaigns, social media, executive briefings, seminars, client / prospect dinners, webinars, etc. This includes managing and executing all logistics for marketing events and conferences.
• Work in cross-functional teams and collaborate closely with global brand and communication, demand, digital, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of in-country activities
• Collaborate with marketing peers to plan, develop and execute local marketing programs in support of, and together with, India leaders, country stakeholders, agency partners and marketing at country, regional and corporate levels
• Collaborate closely with product development, commercial operations teams and product marketing on new product GTM; develop and manage integrated marketing initiatives to support product launches
• Work closely with PR team to support media and thought leadership activities
• Measure campaign impact through Eloqua, Salesforce and campaign channel reporting, evaluate event / campaign ROI, and drive continuous improvement in marketing activities, operations and ROI
• Provide guidance on marketing messages and material, website, campaign concept and creative development to ensure effectiveness. Work with regional and Central marketing and cross-functional peers to ensure brand guidelines and relevant product messaging are a part of all local marketing touchpoints
• Managing and writing local content as well as working with the brand and content and product marketing teams on localization of content and sales tools
• Managing ADP's Social platforms and presence and developing creative content formats for social channels
• Source and manage local vendors for marketing program execution
• Facilitate and track lead distribution and follow up activities with the Lead Gen and sales teams
• Track campaigns and report metrics as well as overall ROI to the internal stakeholders
• Manage project timelines, quality issues, resources, SOW (scope of work requirements), and budget to plan
• Ensure feedback from sales leadership is delivered back to headquarters to drive alignment of regional marketing investment to sales
• Monitor and report the effectiveness of marketing communications

EDUCATION : Degree in Marketing, Communications or equivalent, MBA Business Partnership : A minimum of 6 years of marketing experience across multiple disciplines, including 2 years managing country marketing and / or experience working for a fast-paced technology company, is a distinct advantage.

Bonus points for these :

(ref : iimjobs.com)