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Fraganote - Assistant Manager - Content & Copy - D2C Segment

Fraganote - Assistant Manager - Content & Copy - D2C Segment

FraganoteDelhi, India
30+ days ago
Job description

Assistant Manager - Content and Copy - D2C

Job Description : & Brand Copywriting :

  • Write on-brand, culturally aware Instagram captions, storylines, and campaign messages
  • Create influencer scripts for product reviews, demos, and UGC briefs
  • Develop elevated and SEO-friendly website content, including product descriptions, homepages, and landing pages
  • Craft luxury-forward brand stories, taglines, and campaign narratives

Performance & Retention Copy :

  • Write performance-optimized ad copy, captions, and scroll-stopping hooks for Meta and Google
  • Develop persuasive email content for flows and campaigns (welcome, drops, offers, loyalty)
  • Craft conversational, high-converting WhatsApp messages for key moments
  • Collaborate on A / B tests for subject lines, hooks, and CTAs to optimize results

    • Content for Growth Channels :

  • Write and manage product listings and branded content for marketplace platforms (e.g., Nykaa, Amazon, Myntra, etc.)
  • Develop polished PR copy : brand bios, press releases, editorials, and media kits
  • Create thought-led LinkedIn content and brand articles / blogs to drive engagement and authority
  • Align tone and structure across all long-form and professional-facing content

    • Cross-Functional Collaboration :

  • Work closely with creative, influencer, growth, PR, and marketplace teams to ensure tone and messaging consistency
  • Participate in content planning sessions and campaign brainstorming
  • Maintain and evolve a luxury brand tone across every 35 years of experience in copywriting, content, or brand storytelling (luxury, D2C, beauty, fragrance, or fashion preferred)
  • Experience writing for social, paid media, e-commerce, email, and marketplace platforms
  • A sharp sense of tone, voice, and emotional nuanceespecially in premium / luxury contexts
  • Strong understanding of performance metrics, A / B testing, and customer journeys

    • (ref : iimjobs.com)

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