Professional Summary :
Results-driven Client Servicing - Influencer Marketing Manager with over 8 years of experience in planning and executing end-to-end influencer campaigns and / or digital marketing campaigns, with a strong focus on
YouTube & Instagram . Proven expertise in managing high-performing teams and building strong relationships. Adept at strategizing platform-specific influencer campaigns, ensuring seamless campaign execution aligned with brand objectives. Skilled in leading a team of members, handling client communications, and delivering data-driven results.
Core Competencies :
YouTube Influencer Campaigns
Support executives on Creator operations
Team Management & Mentorship
Client Coordination & Campaign Briefing
Performance Tracking & Reporting
Influencer Platforms
Hindi & English Communication (Fluent)
Key Responsibilities in Previous Role(s) :
Led
end-to-end influencer or digital campaigns
for top-tier brands
Managed a
team of influencer marketing or digital marketing executives , ensuring campaign tasks were delegated, monitored, and executed efficiently.
Directly handled client and vedor
communication , including, briefing, negotiation, and feedback – ensuring creators / vendors aligned with brand expectations.
Acted as a key liaison between clients and internal teams to translate marketing objectives into scalable influencer strategies.
Conducted
platform-specific research
to identify trending creators and niche channels for targeted outreach.
Delivered regular performance updates, post-campaign reports, and optimization plans based on YouTube analytics and creator performance.
Ensured timely delivery of assets, legal compliances, and smooth execution across all phases of a campaign.
Required Skills & Qualifications
Fluency in
Hindi (mandatory)
and English — excellent verbal and written communication.
8+ years
of experience in influencer marketing, with at least
3+ years in a leadership or managerial role .
Proven success in handling influencer campaigns across multiple platforms and sectors.
Strong network and knowledge of influencer ecosystems across niches (fashion, lifestyle, tech, entertainment, etc.).
Excellent leadership, project management, and client-facing skills.
Proficiency in tools like Google Workspace, Excel, and influencer platforms.
Influencer Marketing • India