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Senior Analyst, Marketing Measurement

Senior Analyst, Marketing Measurement

Saks Fifth AvenueBengaluru, Karnataka, India
15 hours ago
Job description

Job Description : Who We Are :

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world.

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

Role Summary :

The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He / she will support Saks’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves

Key Qualifications :

  • Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
  • 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g. Adobe Analytics)
  • Strong Microsoft Excel skills. Ability to code macros in VBA a plus.
  • Proven ability to apply findings to business problems to lift revenue and profits.
  • Strong marketing analytics acumen. Understanding of MMM, MTA a plus

Role Description :

Below is a list of the major tasks, duties, and responsibilities performed by this position

Performance Analytics & Reporting (70%)

  • Act as the primary analytics liaison for Marketing and Media teams.
  • Own and manage marketing and merchandising performance reporting.
  • Conduct statistical analyses and develop dashboards to address key business questions.
  • Support marketing and media measurement initiatives as needed.
  • Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
  • Create executive-ready presentations summarizing insights and strategic recommendations.
  • Build and automate reports and dashboards that deliver ongoing value to the organization.
  • Web & Media Analytics Operations (30%)

  • Manage business aspects of Adobe Analytics, Monitor clickstream data and user behavior to detect conversion issues and support timely resolution with technical teams.
  • Serve as a cross-functional resource for Adobe Analytics inquiries and troubleshooting.
  • Partner with marketing and merchandising teams to address tracking issues, implement new analytics requirements, and deliver impactful reporting.
  • Contribute to the development and execution of on-site A / B testing strategies.
  • Saks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    This position is approved for INTERNAL hiring only. Please do not share outside of the organization.

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    Marketing Analyst • Bengaluru, Karnataka, India