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General Manager
VicTree SolutionsAlīgarh, Republic Of India, IN18 hours ago
Job descriptionand marketing ROI Define and implement GTM strategies to scale brands from 0 to 100 — via D2C, Amazon.Com, and other global platforms Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and Operations to deliver best-in-class execution Lead channel diversification : identify marketplace opportunities (India & International), prioritize D2C profitability Partner with Product and Finance teams on pricing, forecasting, and inventory planning Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through) and drive corrective actions Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps 12–20 years of leadership experience across e-commerce, brand management, or digital retail Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership, and 3-year+ brand tenure Deep familiarity with marketplaces (Amazon.Com, Flipkart, Myntra, Walmart) and D2C execution Experience in scaling private label or owned brands in India and / or the US market Strong analytical decision-making : comfortable working with dashboards, data tools, and BI reports Exposure to international market dynamics and marketplace compliance (especially for US or EU) Background in fast-paced e-commerce or D2C environments (aggregators, unicorn startups, MNCs) Strategic brand building with hands-on execution of campaigns, pricing, and positioning MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar) Experience in managing cross-border teams or distributed brand pods A strategic thinker with a doer’s bias — able to toggle between vision and operations P&L-focused but brand-obsessed — understands margin math and storytelling equally well A team-builder who invests in capability and scale Comfortable in ambiguity and complexity; ecosystems Data-driven, persuasive, and passionate about building brands that endure Medical insurance for self and dependents Performance-based annual increments up to 25% Executive education reimbursements for select global certifications (IIMs, ISB, HBS Online) Business travel opportunities (including US-based market visits for category expansion) Leadership coaching and participation in industry forums (e.G., TiE, Retail Association of India) Stock option eligibility for qualifying leadership hires
General Manager – Brands
Location : Bangalore (On-site)
Function : Brand Strategy / P&L Management / E-commerce
Experience : 12–20 Years
About the Role
We are looking for a commercially astute, high-impact leader to head our entire Brand
Management function. As General Manager – Brands , you will own the vision, performance,
and growth of a multi-brand portfolio across global (Amazon.Com, Walmart, eBay) and Indian
marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels . You will lead a team of
Brand Managers and drive P&L performance, channel strategy, brand scaling , and cross
functional execution.
This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns
brand building with bottom-line ownership.
Key Responsibilities
- Own the P&L for all brands across geographies — drive revenue, margin, and category
- expansion targets
- Lead and mentor a team of Brand Managers;
review brand-level strategy, performance,
What We’re Looking For
Preferred Experience
Who You Are
thrives in high-growth, founder-led
Perks & Benefits
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General Manager • Alīgarh, Republic Of India, IN
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