Associate Group Head Paid Media

About Social Panga :

Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” – This is what Steve Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple. Today, Apple happens to be the most profitable company in the world.

Here’s Team Social Panga asking you – Do you want to work in a regular 9 to 5 job in the background, or do you want to work with passionate people in an exciting work environment and change the world of social media marketing?

We are currently seeking a Associate Group Head Paid Media to focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and social

KEY RESPONSIBILITIES

• Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing.
• Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives.
• Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing / MSN, ).
• Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals.
• Analyze trends and improve media performance based on the client’s KPIs.
• Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.

Qualifications

ADVANTAGE SOCIAL PANGA