CRM Analyst

Job Title : CRM Analyst (Full-Time)

Location : Indore HQ

About Micro Mitti

Micro Mitti is India's pioneering PropTech platform, democratizing real estate investments for Bharat through technology, transparency, and co-investment models. With ₹1,000 Cr+ AUM in just over a year, nine marquee projects under development, and a visionary leadership team, Micro Mitti is reshaping how India builds wealth through real assets.

Vision : From Indore to Bharat — building wealth, building the future.

Role Overview

We are seeking a meticulous, data-driven CRM Analyst to own CRM hygiene, funnel accuracy, reporting, and analytics for Sales, Pre-Sales, and Marketing. You will ensure the CRM (Zoho) is a single source of truth — enabling faster decision making, better lead-to-booking conversions, and disciplined CRM adoption across teams. This role partners closely with Sales Leadership, Marketing, Finance, and Product to translate data into actions.

Key Responsibilities

CRM Hygiene & Governance

Maintain strict data quality across Leads, Contacts, Deals, Activities and custom modules.

Enforce mandatory fields, naming conventions, stage timestamps and disposition standards.

Run daily / weekly CRM audits and publish exception & remediation reports.

Manage ownership mapping, duplicate resolution, and source attribution hygiene.

Funnel Tracking & Analytics

Track end-to-end lead lifecycle (Lead → Contact → Meeting → Site Visit → Booking → Collection).

Build and maintain daily / weekly / monthly funnel dashboards by team, individual, project and source.

Monitor conversion ratios, lead aging, and pipeline health; surface root causes and suggested actions.

Reporting & Dashboards

Own Zoho CRM / Zoho Analytics dashboards and automated leadership reports.

Produce weekly insights packs (top levers, underperforming segments, campaign ROI).

Validate data used for incentives, scorecards and leadership reviews.

Automation & Process

Maintain scoring rules, assignment rules, workflows, blueprints and automation health.

Conduct UAT for CRM changes; coordinate with CRM vendor / tech for fixes and enhancements.

Document CRM SOPs, release notes, and training material.

Stakeholder Support & Training

Support Sales & Marketing with campaign validation, lead routing logic, and attribution checks.

Conduct CRM refresher trainings; create quick-reference guides and microlearning content.

Track adoption metrics and escalate chronic non-compliance to leadership.

Continuous Improvement

Recommend process changes to reduce lead leakage and ageing, and increase conversion velocity.

Implement sampling and control checks to ensure data integrity for reporting and payouts.

Who You Are

2–4 years experience in CRM operations / sales operations / data analytics — preferably with Zoho CRM.

Strong proficiency in Zoho CRM, Zoho Analytics (or equivalent BI), and advanced Excel / Google Sheets.

Hands-on with dashboarding, reporting, lead scoring and automation rules.

Detail-oriented, process-first mindset with strong ownership and documentation discipline.

Excellent stakeholder management and communication skills; able to translate data into clear actions.

Comfortable working in a fast-paced, founder-led environment and rolling up your sleeves.

Preferred Qualifications

Graduate / Postgraduate in Business, Statistics, Commerce, Data Analytics, or similar.

Prior experience in real estate, PropTech, FinTech, or sales operations is an advantage.

Certifications in Zoho CRM, SQL, or BI tools are a plus.

Success Metrics (what success looks like in 90–180 days) :

CRM data accuracy ≥ 98% for mandatory fields.

Daily funnel dashboards reliably published by 11 : 00 AM IST.

Reduction in leads >

5 days stagnant to

Zero critical automation failures and documented UAT for CRM changes.

Positive feedback from Sales & Marketing on data usability and insights.

Why Micro Mitti

Impact : Own critical operational infrastructure that directly improves conversion and revenue.

Exposure : Close partnership with founder-led leadership and cross-functional teams.

Ownership : End-to-end accountability — not just execution but shaping strategy.

Growth : Fast-growing startup environment with career progression into Sales Ops / BI / Product roles.

Culture : Meritocratic, collaborative, and execution-oriented

Skills Required

lead scoring, Dashboarding, google sheets , zoho crm, Excel, Reporting