Account-Based Marketing Manager

Role : Growth Marketing Manager - Social & Campaigns

Reports to : Director of Marketing

Location : Coimbatore (In-office, no Hybrid / Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We're seeking a Growth Marketer to own the social and paid campaigns pillar of our ABM motion—leveraging LinkedIn, Google AdWords, and Facebook to engage target accounts, influence buying committees, and accelerate pipeline velocity.

This isn't traditional demand gen. You'll be architecting multi-touch campaigns that move specific accounts through the buyer journey, creating air cover for sales conversations, and proving marketing's direct impact on closed-won revenue. You'll also lead a content writer and designer to execute personalized, account-specific creatives at scale. Strong experience in Cybersecurity and / or HubSpot is a plus.

Key Aspects of This Role

• Populate the ToFU with TAL leads using ABM 1 : 1, 1 : few, and 1 : many outbounds.
• Engage, warm, and nurture MoFU using intent-relevant buyer journeys.
• Accelerate BoFU prospects to the sales pipeline using conversion journeys and campaigns.
• Re-engage stalled opportunities (sales marked Nurture)
• Expand into new divisions within existing customers.
• Own the integrated content strategy and planning.
• Collaborate with writer and designer to produce quality assets for organic and paid campaigns.
• Set target KPIs and generate periodic reports to track, measure, and improve the overall growth metrics.
• Ensure an omnichannel approach to account engagement, asset generation, pipeline creation, and revenue.
• Make the shift to setup, manage and automate always-on inbound marketing using ABM 1 : many.

Key Responsibilities

ABM-Driven Content Strategy & Planning

Organic Growth – Omnichannel

Paid Growth – Performance Marketing

Team Leadership & Creative Excellence

Performance Reporting & Optimization

Required Qualifications

Preferred Qualifications

Our Ideal Candidate

If you’re checking off at least 80% of the job description and are open to being coached toward a 110% - hit apply!