Public Relations Consultant

Public Relations Consultant (Mumbai In-Office)

About ESSC

Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals

Follow ESSC’s policies and good practices

Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Client & Media Relations

Liaise daily with clients and the media via telephone and email

Build strong relationships and networks with colleagues, clients, media, and marketing teams

Manage the PR aspect of a possible crisis

Manage client expectations and ensure 100% client retention

Provide clients with information about new promotional opportunities and PR campaign progress

Media Monitoring & Coverage

Monitor media (traditional and digital), including newspapers, magazines, journals, broadcasts, social media, podcasts, blogs, and newswires

Collate, analyse, and evaluate media coverage

Track newspapers, magazines, and websites for opportunities

Publicity & Campaign Management

Plan publicity strategies and campaigns

Strategize, enable execution, and create quarterly roadmaps

Prepare briefs, scripts, campaign taglines, and responses for interviews

Write and disseminate press releases, articles, and features to targeted media

Promote news stories and features (“selling in”)

Write and produce presentations, in-house magazines, brochures, reports, and promotional materials

Document all campaigns, testimonials, and coverage

Design and manage publicity brochures, websites, and promotional videos when budgets are allocated

Event Management

Organize and manage press conferences, open days, exhibitions, tours, and visits

Attend and promote client events to media and PR platforms

Coordinate studio or location photography

Speak publicly at interviews, conferences, and presentations

Brand Development

Develop and foster relationships with brands and 3rd parties on behalf of ESSC

Develop quarterly and annual roadmaps in line with client business goals

Leverage partnerships, sponsorships, and advertising opportunities

Liaise with marketing team to create cross-channel strategies

Influencer & Thought Leadership Engagement

Build relationships with industry leaders to grow awareness

Keep abreast of emerging trends, technologies, and influencer activities

Conduct trend forecasting for clients and their industries

Research & Analysis

Commission and undertake market research

Research new business proposals and present to potential clients

Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

Motivate the team and encourage a friendly, open work environment

Maintain a network of resources to deploy when needed

Ensure proper documentation across all initiatives

Location : Mumbai

In-Office, Full-Time role