Digital Content Strategist

We are looking for a talented and experienced  Digital Content Strategist  . The ideal candidate will be responsible for developing brand content strategies, crafting compelling copy, and driving creative direction across social media, websites, and ad campaigns. This role blends creativity with strategic thinking ensuring every piece of content is purposeful, engaging, and aligned with client objectives.

Key Responsibilities

• Develop and execute comprehensive content strategies for social media, websites, and digital campaigns tailored to each clients brand goals.
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands and research and understand the client's needs and target audiences
• Write engaging, brand-aligned copy for reels, posts, ads, landing pages, and other digital touchpoints.
• Create Content calendars and campaign concepts that drive engagement and conversions.
• Collaborate with designers, video editors, and marketing teams to bring creative ideas to life.
• Conduct audience research and competitor analysis to refine tone, messaging, and content direction.
• Stay updated on social media trends, digital storytelling, and new content formats.
• Ensure consistency in voice, message, and brand personality across all content assets.
• Report on content performance and provide insights tied to client KPIs