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Digital Marketing Specialist
TRDFIN Support Services Pvt LtdDelhi, Delhi, India10 hours ago
Job description4–6 years of experience in Google & Meta Ads with at least 2 years in fintech / BFSI. Proven track record of lead generation campaigns in regulated industries. Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools. Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles. Experience in G2 / Google Ads financial verification & Meta policy approvals. Excellent analytical skills with expertise in data-driven campaign optimization. Ability to manage large ad spends while driving performance efficiency. Prior work with loan marketplaces, NBFCs, or digital lending platforms. Knowledge of multi-language targeting (English + regional). Familiarity with SEO / organic growth synergies to support paid campaigns. Strong creative sense for building fintech-compliant ad communication. Competitive salary with performance-linked incentives. Leadership role in driving fintech digital marketing. Direct exposure to lenders, borrowers, and ecosystem partners. A fast-paced, growth-driven startup culture
As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.
Key Responsibilities
- Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.
- Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.
- Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.
- Set up and maintain pixels, conversion APIs, and tracking dashboards.
- Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.
- Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services.
- Collaborate with content, design, and tech teams for cohesive growth campaigns.
- Monitor daily campaign performance and prepare weekly ROI reports.
- Run A / B tests to identify winning creatives, keywords, and audience strategies.
- Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.
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Digital Marketing Specialist • Delhi, Delhi, India
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