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Chief Marketing Officer

Chief Marketing Officer

Virtual Building Studio IncJunagadh, Gujarat, India
2 hours ago
Job description

Job Title : Chief Marketing Officer (CMO)

Location : Ahmedabad (On-Site)

Market Focus : United States Company :

Virtual Building Studio Website : www.virtualbuildingstudio.com

About Virtual Building Studio (VBS)

Virtual Building Studio (VBS) is a global BIM outsourcing and engineering services company serving architects, contractors, surveyors, and engineers across the United States.

We specialize in :

  • Architecture (Dedicated Resource Model)
  • Scan-to-BIM (S2B)
  • MEPF Coordination & BIM With 200+ production team members in India, we aim to be the #1 BIM outsourcing partner for the US market.

We are targeting ₹100 CR revenue in FY 2026–27, and the CMO role is critical to achieve this vision.

Role Overview :

We are hiring a data-driven, growth-focused Chief Marketing Officer (CMO) who will build and scale the end-to-end marketing engine responsible for :

  • Multi-channel demand generation
  • Inbound growth
  • ABM (Tier 1 & 2)
  • SEO + Paid Ads
  • Content + Sales Enablement
  • CRM + Analytics
  • AI-driven marketing
  • Full-funnel GTM strategy Your mission :

    • Drive ₹50–60 CR pipeline contribution to support VBS reaching ₹100 CR+.

    Key Responsibilities :

    1. Demand Generation & Pipeline Ownership

  • Own 50–60% of revenue pipeline
  • Build TOFU / MOFU / BOFU funnels
  • Improve inbound acquisition
  • Reduce CAC, improve SQL rate

    • 2. Account-Based Marketing (ABM)

  • Build Tier 1 and Tier 2 ABM waves
  • Deploy multi-stakeholder engagement plans
  • Create personalized content packs

    • 3. Performance & Growth Marketing

  • Manage LinkedIn Ads + Google Ads
  • Optimize CTRs, conversions, ROAS
  • Scale search + retargeting campaigns

    • 4. SEO & Content Leadership

  • Create keyword clusters
  • Manage content calendar (blogs, videos, case studies, webinars)
  • Build high-quality lead magnets

    • 5. Website & Conversion Optimization

  • Improve website conversion rate (2% → 5%)
  • Oversee LP design, analytics & CRO

    • 6. Marketing Operations & Analytics

  • Own GA4, Tag Manager, Zoho CRM / Campaigns
  • Build weekly funnel dashboards
  • Maintain attribution accuracy

    • 7. Sales Alignment

  • Work closely with VP Sales
  • Ensure frictionless MQL → SQL workflow
  • Build sales enablement assets 8. Leadership & Team Building
  • Lead a team of SEO, PPC, content, ABM, creative, and ops
  • Manage agencies & freelancers
  • Build a high-performance culture

    • 8. Required Experience Mandatory :

  • 10–15 years in B2B marketing
  • 5+ years leading demand generation
  • US market experience (AEC / BIM preferred)
  • Hands-on with ads, SEO, ABM, CRM
  • Managed ₹5–10 CR yearly marketing budget
  • Experience scaling pipeline in fast-growth companies Non-negotiable competencies :
  • Pipeline ownership >

    • not just leads

  • Evidence of real ABM campaigns
  • Strong analytics, CAC, CPL, SQL understanding
  • Leadership across cross-functional teams ________________________________________

    • 9. Qualities We Seek

  • Strategic + execution balance
  • Analytical and metric-driven
  • US buyer psychology understanding
  • High clarity of thought
  • Fast decision maker
  • Team player
  • Ownership mindset
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    Chief Marketing Officer • Junagadh, Gujarat, India

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