Performance & Digital Marketing InternConfidential • Mumbai, India
Performance & Digital Marketing Intern
Confidential • Mumbai, India
19 days ago
Job descriptionBachelor's degree or currently pursuing studies in Digital Marketing, Performance Marketing, Marketing Analytics, Business Administration, E-commerce, or Luxury Brand Management. Prior education or experience in Fashion, Retail, or Luxury is preferred. At least one prior internship in Digital or Performance Marketing is required. Strong understanding of campaign metrics, KPIs, and marketing analytics tools. Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) , Google Ads (Search, Display, Shopping, Video) , and YouTube Ads . Build and manage campaign structures, define budgets, track pacing, and ensure consistent optimization. Conduct A / B testing for ad creatives, copies, and landing pages to improve performance metrics (CTR, CPC, ROAS, CVR). Manage and expand audience segmentation , including remarketing, lookalike, and interest-based targeting. Ensure ad creatives and copy align with ongoing brand campaigns, product drops, and launches. Coordinate with design and content teams for timely execution of visuals, videos, and messaging for campaigns. Set up, monitor, and manage Google Search, Display, and Shopping campaigns to drive traffic and sales. Conduct keyword research , write optimized ad copies, and continuously track campaign performance. Implement on-page and off-page SEO strategies to enhance visibility and keyword rankings. Optimize product pages, metadata, and image tags for search performance. Manage Google Merchant Center , resolve feed errors, and ensure product visibility across search and shopping networks. Manage analytics systems using Google Analytics 4 (GA4) , Google Tag Manager (GTM) , and Meta Pixel for accurate performance tracking. Utilize Microsoft Clarity to analyze heatmaps and user behavior for CRO improvements. Compile weekly and monthly performance reports covering ROI, CTR, conversion rates, and ad efficiency. Conduct funnel analysis to identify drop-offs and assist in improving conversion paths. Present data-backed insights and recommendations to improve campaign performance. Manage and optimize product listings, descriptions, and collections on Shopify in alignment with ongoing marketing campaigns. Maintain integration between Shopify , Google Merchant Center , and Google My Business for improved visibility. Track product performance and user behavior using Shopify Analytics to enhance ROI. Collaborate with website and tech teams to ensure site health, navigation, and CRO improvements. Analyze campaign results across Meta Business Suite and Google Analytics to evaluate paid and organic impact. Build data dashboards to summarize engagement, reach, and conversion data. Monitor marketing attribution models to understand customer journeys and optimize spend distribution. Apply learnings from reports to refine targeting, creative, and audience mix. Manage YouTube Studio by optimizing video titles, thumbnails, and descriptions for visibility. Track key metrics such as watch time, CTR, and retention rate. Coordinate with design teams for video creatives and ad placements that align with campaign goals. Support YouTube Ads setup, targeting, and reporting . Conduct competitor analysis to study ad strategies, targeting, keywords, and messaging. Research new tools, ad formats, and automation updates across Meta, Google, and Shopify. Benchmark SDS's performance within the luxury fashion and retail landscape. Identify upcoming trends in AI marketing, analytics tools, and automation software. Work closely with Social Media, PR, and Design teams to align paid and organic strategies. Coordinate with external agencies, vendors, and influencers for digital collaborations. Maintain structured workflows and cross-team communication for seamless execution. Meta Business Suite / Ads Manager Google Ads (Search, Display, Video, Shopping) Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Merchant Center & Google My Business Microsoft Clarity (Heatmaps & Behavior Analysis) Shopify Admin Panel YouTube Studio / YouTube Ads Canva / Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator) Figma (for creative and layout coordination) Excel / Google Sheets (for performance tracking & reporting) Minimum one prior internship in Digital or Performance Marketing. Familiarity with paid media ecosystems (Meta, Google) and marketing attribution . Analytical mindset with strong skills in data interpretation and performance optimization. Basic creative understanding to align visuals with campaign tone and objectives. Excellent communication, organizational, and reporting skills Prior education or experience in Luxury, Fashion, or Retail is preferred. 91 7021977978
Performance & Digital Marketing Intern
Employment Type : Internship (6 months, with potential full-time conversion)
Starting Date : Immediately
Location : Kala Ghoda, Fort, Mumbai
Stipend : ₹7,000 per month
About SDS by KUSHAL SHAH
- SDS by KUSHAL SHAH is a men's luxury brand specializing in Prêt, Couture, and Bespoke.
- We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
- Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
- Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years.
- Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.
Education & Eligibility
Job Description 1. Social Media & Paid Campaign Management (Meta, Google, YouTube & Display)
2. Google Ads, SEO & SEM Management
3. Analytics, Tracking & Reporting
4. E-Commerce & Shopify Optimization
5. Meta & Google Analytics Performance
6. YouTube & Video Marketing
7. Market Research & Competitor Benchmarking
8. Collaboration & Coordination
Tools & Platforms Exposure
Proficiency or familiarity with :
Prerequisites
Application
Interested candidates can send their resumes and portfolios to :
[HIDDEN TEXT]
Skills Required
google merchant center , video marketing , audience segmentation, Google My Business, Shopify, Google Ads, Sem, Seo
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Digital Marketing Intern • Mumbai, India
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