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Marketing Manager

1923 BakehouseMumbai, India

5 days ago

Job description

Company : Mikelin Nutrition Enterprise (1923 Bakehouse)

Location : Bandra, Mumbai

Positions Required – 1

Role Type : Full-time

Experience : 4-6 years

About Us :

1923 Bakehouse is India's new-age clean-label (all-natural) company crafting fresh, nutrition-focused food for kids, women's health, diabetics, etc. With no maida or chemicals, we’re reviving the forgotten art of natural and fresh food. Join us in our mission to bring natural and nutritious food back to the table.

Job Summary :

We seek a Marketing Manager to lead and oversee all marketing activities for our brand. The role involves planning and executing marketing strategies to increase brand awareness, attract potential customers & retailers, and drive business growth . The ideal candidate will also manage brand representation at exhibitions, schools, and other promotional events , ensuring our brand identity is consistently communicated.

Key Responsibilities :

Develop and execute marketing strategies to strengthen brand presence and reach target customers & retailers.
Plan and manage marketing campaigns across digital, print, and offline platforms .
Organize and represent the brand at exhibitions, schools, events, and promotional activities .
Work closely with the sales team to create retailer-focused campaigns and promotions.
Build brand visibility through social media, influencer collaborations, and community engagement.
Conduct market research & competitor analysis to identify opportunities and trends.
Oversee creation of marketing content, collaterals, and advertisements .
Manage relationships with external agencies, vendors, and event organisers.
Track marketing performance and prepare reports for management.
Ensure all marketing initiatives align with brand values and vision.
Work in tandem with marketing agencies to strategise and execute marketing goals.

Required Skills & Qualifications :

Bachelor’s / Master’s degree in Marketing, Business Administration, or related field.

4–6 years of marketing experience (FMCG / Food / Bakery industry preferred).

Strong knowledge of branding, digital marketing, and offline activations .

Excellent communication, presentation, and interpersonal skills.

Ability to plan and execute events, exhibitions, and promotional campaigns .

Creative thinker with strong analytical and strategic planning skills.

Proficiency in social media marketing, content creation, and campaign management.

Strong time management and leadership skills.

Key Attributes :

Passionate about brand building.

Outgoing personality with strong networking abilities.

Proactive and innovative mindset.

Ability to work independently and in a team environment.

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Marketing Manager • Mumbai, India