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▷ [Urgent Search] Digital Media Manager

▷ [Urgent Search] Digital Media Manager

Ventures CommunicationsIndia
6 hours ago
Job description

Company Description :

Ventures Communications is dedicated to providing cost-effective and results-oriented advertising and marketing solutions. We act as responsible and logical brand partners, committed to meeting all client needs efficiently. Our team develops strategies and advertising campaigns with enthusiasm and cost-effectiveness, always aiming for prompt delivery.

About the Role :

We are seeking an experienced and strategic Manager Digital Media to lead digital media planning and buying for our clients. The ideal candidate should possess a deep understanding of the digital ecosystem, audience behaviour, and media performance metrics. This role demands strong analytical and negotiation skills, along with the ability to develop data-driven strategies that maximize ROI and brand visibility across digital channels.

Key Responsibilities :

Media Planning & Strategy :

  • Develop comprehensive digital media strategies aligned with client objectives, target audience insights, and brand goals.
  • Create detailed media plans encompassing budgeting, channel mix, audience segmentation, frequency, and reach goals.
  • Conduct market research and competitor analysis to identify opportunities and benchmarks for performance.
  • Recommend the most effective media platforms (Meta, Google, YouTube, Programmatic, OTT, Display, Native, etc.) for achieving campaign KPIs.

Media Buying & Execution :

  • Negotiate and manage media buys with platforms, publishers, and vendors to ensure cost efficiency and optimal placements.
  • Oversee campaign setup, ad trafficking, and delivery to ensure accuracy and timeliness.
  • Track and monitor ongoing campaigns to ensure pacing, delivery, and performance are on target.
  • Optimize campaigns in real-time to improve ROI, CTR, engagement rates, and conversions.

    • Analytics & Reporting :

  • Prepare and present detailed campaign performance reports, insights, and post-campaign analysis.
  • Identify learnings and recommendations to refine future media plans.
  • Collaborate with analytics teams to integrate campaign data into client dashboards and presentations.

    • Client & Team Management :

  • Act as a key liaison between internal teams, clients, and media partners.
  • Supervise and mentor junior digital media planners / executives.
  • Ensure all client deliverables meet quality standards and timelines.
  • Stay updated with the latest trends, tools, and technologies in digital media planning and buying.

    • Requirements :

  • Bachelor’s or Master’s degree in Marketing, Media, Advertising, or a related field.
  • 5–8 years of hands-on experience in digital media planning and buying (agency experience preferred).
  • Proven expertise in platforms such as Google Ads, Meta Ads Manager, DV360, Amazon Ads, and Programmatic tools.
  • Strong understanding of digital media metrics, attribution models, and analytics tools (Google Analytics, Data Studio, etc.).
  • Excellent communication, presentation, and client management skills.
  • Ability to manage multiple campaigns, budgets, and deadlines efficiently.
  • Certification in Google Ads, Meta Blueprint, or Programmatic buying is an added advantage.

    • What We Offer :

  • Exposure to top brands and high-impact digital campaigns.
  • A dynamic, collaborative work culture focused on innovation and excellence.
  • Professional development and learning opportunities in the evolving digital landscape.
  • Competitive compensation based on experience and expertise.
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    Manager Digital Media • India