Sales Associate – SaaS / IT Solutions

Position : Sales Associate – SaaS / IT Solutions

Experience : 0-3 Years

Location : Bangalore, Mumbai and Delhi

Company Overview :

Cross Identity is a pioneer in Converged Identity and Access Management, acclaimed by top analysts across the globe. Our platforms have achieved the distinction of being the first Identity Fabric in the industry. Our technology is used in numerous countries and various industries, and we take pride in our continuous innovation and exceptional customer service.

Cross Identity now stands out for delivering a leading IAM solution tailored for enterprise and small and mid-size business customers. To support our exceptional growth, we are seeking smart, passionate, result-oriented, and hardworking sales professionals to join our team.

Website : Overview :

We are seeking a motivated and detail-oriented Sales Enablement Associate to join our dynamic team. This role offers a unique opportunity to work alongside senior leaders, including the CRO and CEO, supporting high-impact sales initiatives and contributing to our go-to-market success in the identity and cybersecurity space.

Roles And Responsibilities :

• Lead Generation & Prospecting

Identify, research, and qualify potential customers through outbound calls, emails, LinkedIn, and partner channels.

Manage and nurture leads in the CRM with timely follow-ups.

Conduct introductory sales calls, understand customer pain points, and pitch SaaS / IT solutions accordingly.

Schedule product demos with senior sales or presales teams.

Maintain a healthy sales pipeline and work towards achieving monthly and quarterly revenue targets.

Track opportunities and update CRM with accuracy.

Engage with decision-makers (Managers, IT Heads, CISOs, Procurement teams) and build strong relationships.

Understand customer requirements and coordinate with internal teams to provide solutions.

Assist in preparing proposals, quotations, MoMs, and relevant sales documentation.

Work closely with Marketing to execute campaigns that drive qualified leads.

Coordinate with Product, Presales, and Delivery teams to ensure seamless customer experience.

Stay updated on industry trends, competitor offerings, and customer needs in the SaaS and cybersecurity domain.

Required Skill Set :

Technical & Sales Skills

Minimum 1.5+ years of experience in SaaS or IT Software Sales .

Strong understanding of SaaS sales cycle, lead qualification, and pipeline management.

Familiarity with CRM tools (HubSpot, Salesforce, Zoho).

Comfortable engaging with enterprise and mid-market customers.

Ability to learn and pitch technology products quickly (IAM, Cybersecurity, IT software).

Communication & Soft Skills

Excellent verbal and written communication skills.

Strong negotiation and objection-handling skills.

High ownership, self-driven, and target-oriented mindset.

Ability to manage multiple tasks with attention to detail.

Comfortable with travel when required.

Preferred

Experience in cybersecurity, identity management, or IT infrastructure sales is an added advantage.

Prior experience in B2B software selling.

Key Benefits

Professional growth and development

Health Insurance

Autonomy & Flexibility

Opportunity for innovation & creativity

Strong team environment

Opportunity to work with seasoned sales professionals & domain experts.