Head of Digital MarketingK.R. Mangalam University • Kollam, IN
No longer accepting applications
Head of Digital Marketing
K.R. Mangalam University • Kollam, IN
6 days ago
Job descriptionResponsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably. Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement. Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements. Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales. The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, , and others. It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy. Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth . Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. New Implementation in CRM and Allied Softwares. Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Monitor spending and adjust tactics to stay within budget while maximizing results. Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals. Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively. Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets. Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices. 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team. Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, , and YouTube. Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries. Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics. Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools. Experience in managing cross-functional teams, agencies, and external vendors. Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
Job Title : - Head of Digital Marketing
Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.
Position Summary :
K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.
Key Responsibilities :
Strategy Development and Planning :
- Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
- Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
Content Management :
SEO and Website :
Social Media Management / Social Media Marketing (SMM) :
PPC (Pay-Per-Click)
Social Media Optimization (SMO) :
Analytics and Reporting :
Budget Management :
Team Leadership and Collaboration :
Online Reputation Management :
Lead Generation and Conversion Optimization :
Staying Updated with Trends :
Qualifications & Experience :
Interested Candidates can visit our website and they can send the resume on this mail id :
Website - K. R. Mangalam University
Email ID - krmujobs@krmangalam.edu.in
Create a job alert for this search
Head Of Marketing • Kollam, IN
Related jobs
Pay Structure : Base + Discretionary bonus + Esops.We are working with a high-growth FinTech business, publicly listed on the NASDAQ, that is scaling its engineering capabilities across Asia.The rig...Show more
Pay Structure : Base + Discretionary bonus + Esops.We are working with a high-growth FinTech business, publicly listed on the NASDAQ, that is scaling its engineering capabilities across Asia.The rig...Show more
Influencer Marketing & Talent Manager
RCLASHERS MEDIA • kollam, kerala, in
We are looking for a proactive and creative Talent Manager to join RCLASHERS MEDIA.In this role, you will be responsible for identifying, onboarding, and managing exclusive content creators across ...Show more
Last updated: 1 day ago • Promoted
Founding AI Growth Partner ( Business Development )
GoodSpace AI • Kollam, IN
AI-powered recruitment platform with.AI agents to automate workflows across functions (HR, sales, operations, etc.We are bootstrapped, product-first, and building for the next decade of AI-native b...Show more
Last updated: 17 hours ago • Promoted • New!
Global Lead for Microsoft Partner
ALIANDO • Kollam, IN
Job Title : Global Lead for Microsoft Partner.ALIANDO is an award-winning Azure Expert Managed Service solutions company focused on selling and deploying Microsoft technologies for U.For over 20 yea...Show more
Last updated: 30+ days ago • Promoted
Head of Partnerships
UniAcco • Kollam, IN
Job Title : Head of Partnerships – Demand-Side B2B.Department : Partnerships / Business Development.About Adventum Student Living Pvt Ltd : .
Adventum Student Living is a leading student mobility and a...Show more
Last updated: 7 hours ago • Promoted • New!
HPC Infrastructure Head
L&T Semiconductor Technologies • Kollam, IN
Job Title : HPC Infrastructure Head – L&T Semiconductor Technologies (LTSCT).IT / Unix Infrastructure with 5+ years in HPC leadership.
High-Performance Computing (HPC) infrastructure.The ideal candidat...Show more
Last updated: 7 hours ago • Promoted • New!
Head Of Engineering - Marketplace / Fintech / Remote
Fynder Talent • Kollam, Republic Of India, IN
Remote
Last updated: 5 hours ago • Promoted • New!
Head Butcher
Celebrity Cruises • Kollam, IN
Ensures the smooth and efficient operation and control of the Butcher Shop and production on a day-to-day basis according to the company policies.
Directs, coaches, supports, supervises, and evaluat...Show more
Last updated: 30+ days ago • Promoted
Enterprise Marketing Technologist / Engineer
Missioned Grit • Kollam, IN
Own the MarTech stack : HubSpot, WordPress, , Google, X.Automate workflows for lead capture, scoring, routing, and attribution.
Build clean data sync across CRM, analytics, and automation systems.Run...Show more
Last updated: 3 days ago • Promoted
Head of New Product Development (NPD)
Blue Signal Search • Kollam, IN
Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams.
Aesthetic Medicine, Consume...Show more
Last updated: 30+ days ago • Promoted
Head of Engineering - Marketplace / Fintech / Remote
Fynder Talent • kollam, kerala, in
Remote
Last updated: 8 hours ago • Promoted • New!
Technical Director - Head of Generative Engineering
LoglineAI • Kollam, IN
Technical Director / Head of Generative Engineering.LoglineAI is building a “Studio OS” that converts scripts, briefs, and assets into shots, sequences, and finished films using GenAI, 3D, and VFX....Show more
Last updated: 7 hours ago • Promoted • New!
Country Manager India
Peko • Kollam, IN
Peko is an all-in-one platform that simplifies business operations by integrating payments, expenses, travel, and insurance management.
Our platform enables businesses to streamline their workflows,...Show more
Last updated: 4 days ago • Promoted
Country Head (Sales) - Global AI-Powered Tech Startup
SkillsCapital • Kollam, IN
We’re hiring multiple Country Heads (Sales) — one for each region (U.K, Australia and the Middle East) — to lead and own the sales, growth, and GTM execution for their assigned country or region.Al...Show more
Last updated: 30+ days ago • Promoted
Sales Director | Founding Member - AI Powered Global Talent Cloud
SkillsCapital • Kollam, IN
Are you a high-performing sales leader ready to take full ownership of revenue growth in a fast-scaling global tech startup? Do you want to be part of a founding team, build something from the grou...Show more
Last updated: 24 days ago • Promoted
Senior Digital Production & AI Transformation Lead – Creative Operations
Tag • Kollam, IN
We are seeking a Digital Production & AI Transformation Leader to help shape the next evolution of creative production for one of the world’s most advanced global capability centers in advertising ...Show more
Last updated: 24 days ago • Promoted
Head of Sales
Aviate • Kollam, IN
At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data.
We believe that we have an opportunity (and even a responsibility) ...Show more
Last updated: 30+ days ago • Promoted
Head of Research
Flexi Roundtables : Top 1% Leaders • Kollam, IN
Build a research engine to publish industry papers, GCC insights, leadership frameworks and data-driven reports.Produce whitepapers, leadership insights, talent reports, GCC deep-dives.Build resear...Show more
Last updated: 7 days ago • Promoted
Digital Advertising Manager
Arnaya • Kollam, Kerala, India
Digital Advertising Manager Brand : Uniqlo At Uniqlo , we believe that great clothing has the power to make everyday life better.
Our mission is to deliver high-quality, functional, and timeless de...Show more
Last updated: 30+ days ago • Promoted