Content Strategist + Writer (meta ads)

Job Description : Content Strategist + Scriptwriter (meta ads)

Experience : Upto 3 years

Location : Gurugram Sector - 48

Working days : 5 days Hybrid model

Budget (upto 7LPA)

Mulah Moo is a HR company dedicated to helping unicorns and top 5% startups find their dream content and marketing team.

Qualifications

Proven experience in writing ad copy / scripts, especially for video Meta ads.

Strong grasp of consumer psychology, ad funnels, and CTA placement.

Ability to adapt tone : quirky, premium, emotional, informative - based on product & audience.

Basic knowledge of short-form video content structure (30 - 60 seconds).

Responsibilities :

Write engaging and brand-aligned scripts for paid video Ads (Meta, YouTube, Google, etc.).

Collaborate with the design and video teams to bring ad ideas to life.

Generate scroll-stopping ideas for creatives that drive conversions and brand recall.

Conduct A / B testing of ad messaging to identify what resonates best with our target audience.

Stay updated with trends in ad creatives, social media behavior, and competitors.

Translate product USPs into compelling hooks, emotional triggers, and CTA-driven messaging.

Employer : This company is a spiritual and wellness audio series company based in Gurugram. They are building a digital-first spiritual wellness app that helps modern Hindus reconnect with their faith to overcome stress, anxiety, and emotional challenges.