Growth Marketing Manager (Content, SEO & Retention)

Fernweh is a homegrown luxury fragrance brand crafting olfactory experiences that blend comfort, creativity, and craftsmanship. With a growing D2C and offline presence, our fragrances are designed to evoke emotion and inspire discovery.

We're looking for a Growth Marketing Manager (Content, SEO & Retention) to help shape Fernweh's digital presence — blending storytelling, data, and customer experience to build lasting brand love.

This role bridges Content, SEO, and customer retention — perfect for someone who understands both the art of brand storytelling and the science of data-driven growth.

You'll own Fernweh's organic visibility, digital content strategy, and customer lifecycle communication, ensuring every touchpoint feels thoughtful and intentional.

1. SEO & Content Marketing

Develop and execute Fernweh's SEO strategy — from keyword planning to technical optimization.

Create and optimize blogs, landing pages, and brand content aligned with our storytelling tone.

Use Google Analytics, Microsoft Clarity, and Shopify insights to understand user behavior and refine strategy.

2. Retention & Lifecycle Marketing

Build and manage email & SMS campaigns — including welcome, post-purchase, and win-back journeys.

Segment audiences to improve repeat purchase rate, engagement, and LTV.

Use data insights to personalize communication and loyalty experiences.

3. Data & Insights

Track key performance metrics across organic, CRM, and on-site behavior.

Use Google Analytics, GA4, and Clarity to identify drop-offs, friction points, and opportunities for optimization.

Collaborate with design and creative teams to test messaging, layouts, and user journeys.

Apply via LinkedIn or email your CV to [HIDDEN TEXT]

Skills Required

Shopify, Content Marketing, Google Analytics, Seo