Senior Associate- Campaign Management

About Media.net

Media.net

is a leading online ad-tech company that develops innovative products for advertisers and publishers. We have one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products, and video.

We manage high-quality ad supply on over 500,000 websites, and our platform and products are licensed by some of the largest publishers, ad networks, and other ad tech companies worldwide.

We are also one of the largest contextual advertising companies globally, with key operation centres across North America, Europe, and Asia. Our US headquarters is based in New York, with our global headquarters in Dubai.

Job Overview :

We are looking for you to bring your analytics skill set and digital advertising experience to

grow marketing channels for multiple high impact advertisers.

You will be managing performance and branding campaigns for marquee international

brands using multiple ad formats such as Native, Display and Search. We look for people

who are naturally inclined to dig into the numbers and are looking to grow alongside a

fast-paced product.

What makes this role exciting is that you will have the opportunity to work closely with

the Product and Engineering team Impact the Product Roadmap alongside growing the

Brand advertising business.

Key Responsibilities :

Campaign Strategy

Forecast the campaign scale and understand the advertisers’ market positioning on he basis of the ad brief and industry research.

Collate market insights about advertiser goals and industry trends into actionable campaign strategies.

Identify the right campaign goals and KPIs based on advertiser goals from awareness to website traffic to website actions and performance.

Build business cases, sales pitches, and experiments to support sales conversations to expand advertiser budgets.

Provide creative copy messaging and graphical Ad templates for Search and

Display campaigns.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.

Maintain awareness and expertise of the advertiser industry landscape as well as the digital advertising landscape.

Data Analytics

Consistently conduct creative and targeting experiments to optimize campaigns for profitability.

Analyze and configure keyword bids, daily and monthly budget caps, impression share, win rates, quality score and other important account metrics.

Visualize and dissect campaign reporting for both leadership reporting and to iteratively improve performance.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.

Campaign Operations

Perform daily account management of pay per click and display accounts for brands targeted to the US / UK Markets, across various categories like Travel, Retail, Finance, Health, etc.

Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Ideal Candidate Profile :

3+ years of relevant work experience as a campaign manager (experience running

Search campaigns via popular DSP platforms like DV 360 / Trade Desk / Google Adwords would be a plus).

Excellent data analysis, interpersonal, communication and storytelling skills to be able to present campaign results effectively (Experience in a data is a plus)

A logical thinker with a high level of drive, initiative & self-motivation and can meet deadlines efficiently.

Hands on experience on with analyzing spreadsheets and digital analytics tools like Google Analytics

Passionate about marketing and transforming advertiser bottom line results with digital media Train & mentor junior employees

Media.net is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All your information will be kept confidential according to EEO guidelines.