Brand Content Strategist

Job overview

This role involves writing skills in various formats, from ads to web pages, while maintaining consistent brand awareness. The ideal candidate should excel at search engine optimization, creating content marketing strategies, and crafting compelling call-to-action statements that enhance conversion rates. Copy / content writing services are invaluable to entrepreneurs, startups, and established businesses alike.

Key responsibilities

• Creates engaging content. Writes social media posts, blogs, ad copies and product pages tailored to specific target audiences.
• Develops SEO copywriting. Optimizes content for search engine optimization, ensuring higher organic traffic and improved conversion rates.
• Collaborates with teams. Partners with designers, marketers, and other team members to align content with overall marketing strategies.
• Writes across formats. Produces content for catalogs, white papers, webinars, press releases, and social media platforms.
• Conducts research. Analyzes trends, competitor content, and audience preferences to craft examples of copywriting that resonate.
• Crafts CTAs. Develops compelling call-to-action statements that encourage user engagement and drive conversions.
• Monitors performance. Uses tools like LinkedIn and analytics platforms to assess content effectiveness and refine strategies.
• Maintains brand consistency. Ensures all marketing materials adhere to the company's tone and branding guidelines.

Qualifications and skills

Education : Bachelor's degree in English, marketing, communications, or a related field.

Experience : Proven success of 3-5 years in content writing, SEO copywriting, and digital marketing. Experience in the B2B industry would be preferred.

Technical skills : Proficiency in tools like Buzzsumo, LinkedIn, and other content management systems.

SEO knowledge : Expertise in writing copy optimized for search engine optimization.

Adaptability : Ability to write for diverse formats, such as billboards, sales copy, and direct mail campaigns.

Creativity : Strong writing skills for crafting good copy that captivates and converts.

Collaboration : Excellent communication skills for working with team members and stakeholders.

Research skills : Deep understanding of copywriting fundamentals and target audience analysis.