New Product Development Lead

About us / Company overview :

PEP brands is India’s 1st personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident.

Come, join the pack!

Role : Project Manager – New Product Launch

Department : Product / New Launches

About the Role

We are looking for a dynamic and detail-oriented Project Manager to lead and execute new product launches across the mCaffeine and Hyphen brands. The candidate will be responsible for driving cross-functional coordination, ensuring timely execution, managing vendors, and delivering market-ready products that meet quality, cost, and timeline expectations.

This role is ideal for someone who thrives in a high-speed D2C environment, understands end-to-end product development cycles, and can orchestrate stakeholders from R&D to packaging, supply chain, QC, marketing, and finance.

Key Responsibilities

1. Project & Timeline Management

• Own the complete NPD (New Product Development) timeline – from concept to launch.
• Create and manage detailed project plans, with defined milestones, risk assessments, and contingency actions.
• Ensure timely approvals, documentation, and cross-functional alignment.

2. Cross-Functional Coordination

3. Vendor & Partner Management

4. Documentation & Compliance

5. Production & Launch Execution

6. Cost, Quality & Efficiency Management

Key Skills Required

Ideal Candidate Profile

Education

Experience

Soft Traits