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Brand Consultant - FMCG / Retail

Brand Consultant - FMCG / Retail

Bridgegap Management Consultants LLPAligarh, IN
3 days ago
Job description

JOB TITLE : Brand Consultant

QUALIFICATION : MBA Marketing (3-7 years of Brand Management experience)

INDUSTRY : RETAIL / FMCG / REAL ESTATE

LOCATION : CHENNAI - FULL-TIME POSITION

NO OPTION FOR WORK FROM HOME / FLEXI WORKING

SKILLS :

  • Must possess strong analytical, problem-solving and project management skills.
  • Should have sufficient computer proficiency.
  • Should be a good presenter with good command over written and spoken English
  • Prioritize projects with little supervision and meet tight deadlines.

JOB DESCRIPTION

  • Performing market analysis and analyzing research findings
  • Create marketing campaigns based on market and consumer insights
  • Creating Annual Marketing Plan and ensuring the implementation of the same.
  • Regular end-consumer interactions and documentation
  • Regular competition analysis to keep tabs on the competition’s communication and

    • promotions.

  • Driving / guiding external creative / advertising / website agencies (online & offline) with the

    • right brief and insights

  • Conducting and collecting product feedback from trade partners end-consumers and

    • relaying the information in a consumable manner to the management.

  • Be the single point of contact for all data, by collecting data and information from client,

    • libraries and other sources

  • Spearheading offline activations (eg : parks, malls, residential communities, etc.) by

    • working with agencies and client teams.

  • Provide insights on the on-ground activities done by the competition
  • Proactively keep tabs on new product launches and category innovations
  • Maintain a rapport with sales team, trade partners, to gain more insights into consumer

    • sentiments.

  • Conduct periodic market visits.
  • Constantly keep an eye out for newer promotional avenues.
  • Interviewing clients, customers, competitors and working with client in a team

    • environment

  • Communicating team findings and ideas to the client
  • Participating in and leading brainstorming sessions
  • Developing and testing hypothesis about clients’ issues
  • Meeting with team members to develop work plans and lay out project strategy
  • Planning and conducting online and field research at client site and in market

    • BEHAVIOURAL TRAITS

  • Self-starter and pro-active
  • Exhibit willingness to resolve problems.
  • Flair for dealing with people
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    Brand Consultant • Aligarh, IN

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