Search Engine Optimization Team Lead

About Us

At MiM Essay, we help ambitious students get into the world’s best business schools by guiding them through every step of the admissions process — from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms,

At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation.

What You’ll Do

We are looking for a highly skilled SEO Team Lead who can drive our organic growth strategy using modern, AI-driven methodologies. The ideal candidate must possess deep knowledge of Google's evolving algorithms, SGE (Search Generative Experience), technical SEO, content optimization, and data tracking and analytics . You will lead the SEO team, manage client / brand visibility, and implement conversion-focused strategies to deliver measurable results.

Key Responsibilities

Develop and execute AI-driven SEO strategies with strong focus on SGE readiness.

Monitor Google algorithm updates and ensure timely SEO improvements.

Oversee technical SEO, on-page optimization, and site audits.

Drive conversion-focused SEO to increase leads and revenue.

Manage Online Reputation Management (ORM) and brand SERP visibility.

Lead SEO reporting using GA4, GSC, and industry-standard tools.

Guide content team with SEO-optimized content, prompts, and strategy.

Plan and manage high-quality backlink building and authority campaigns.

Lead, mentor, and manage the SEO team to deliver measurable results.

Key Skills Required -

AI-Based SEO & Prompt Engineering

SGE-focused Optimization

Deep Google Algorithm Knowledge

Technical SEO Expertise

CRO & Conversion-Based SEO

Online Reputation Management

GA4, GSC, and SEO Tools (Ahrefs, Semrush, Screaming Frog, etc.)

Content Strategy & AI Prompting

Backlink Strategy & Off-Page SEO