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Cogneesol - Business Development Specialist

Cogneesol - Business Development Specialist

Cogneesol Pvt LtdChandigarh, India
3 days ago
Job description

About the Role : Own the First Revenue Conversation in Our Core Markets

  • You are the first strategic voice a prospect hears.
  • Your mission is to transform high-intent leads from our key markets into qualified pipeline by orchestrating a powerful first engagement.
  • We don't believe in cold, robotic outreach.
  • You will master the context behind every Marketing Qualified Lead (MQL)-understanding their pain points, digital body language, and industry challenges-to conduct meaningful conversations with C-suite leaders in the US, Canada and Australia across Law, Insurance, Finance & Accounting and Technology domains.
  • This is a quota-carrying (target based), metrics-driven role for someone who sees themselves as a strategic linchpin in the revenue engine, not just an order-taker.
  • If you are obsessed with the science of conversion and the art of the sale in these specific markets, this is your arena.

What You'll Do :

Analyze & Strategize :

  • Triage and prioritize the inbound MQL queue from Pardot, acting immediately on high-scoring leads.
  • Conduct deep research on prospect companies and key personas within our target industries / geographies (US, CA, AUS) to uncover their specific business pains.
  • Decode buying signals from campaign engagement (content downloads, form fills, page visits) to build a targeted, segmented outreach list.
  • Engage & Connect :

  • Execute a high-volume, multi-channel outreach strategy (phone, email, LinkedIn, virtual meetings) with a minimum of 60+ touchpoints daily, tailored to the cultural and business norms of each region.
  • Personalize every interaction based on your research and the prospect's journey, moving beyond the generic script.
  • Master command of the phone, aiming for 8-10 quality conversations with decision-makers each day across North America and AUS.
  • Navigate complex org charts and overcome gatekeepers with professionalism and confidence.
  • Quality & Book :

  • Focus on real opportunities, understand what matters to the buyer, in order to help close deals faster - instead of wasting time on "maybes".
  • Clearly articulate our unique value proposition, connecting it directly to the prospect's world.
  • Your Core Metric : Book a minimum of 6+ highly-qualified meetings per month for the Account Executive team with companies in our target countries.
  • Manage the meeting logistics flawlessly, ensuring a seamless handoff with detailed context.
  • Orchestrate & Optimize :

  • Manage a fluid pipeline of 400+ MQLs with impeccable organization, ensuring no opportunity is missed or stalled.
  • Maintain pristine data hygiene in Salesforce, with 100+ daily tasks (calls, emails, updates) logged accurately.
  • Collaborate with Marketing to provide feedback on lead quality and campaign performance, acting as the voice of the prospect.
  • Qualifications & Experience :

    You Must Have :

  • 3+ years in a B2B outbound SDR / BDR role, in Enterprise Sales from BPO / BPM, IT, ITeS industry, with a proven record of exceeding monthly meeting quotas.
  • Demonstrable experience prospecting and selling into the US market; experience with Canada or Australia is a strong plus.
  • Demonstrable experience managing and converting inbound MQLs from a platform like Pardot, Marketo, or HubSpot.
  • Proficiency in Salesforce CRM; you understand that the data you put in is the intelligence the company runs on.
  • A history of successfully engaging and setting meetings with C-level executives in sophisticated, high-value industries.
  • Comfort with and an inclination to use data research tools like ZoomInfo, Apollo.io, LinkedIn Sales Navigator to enrich prospect data.
  • Able to work comfortably in North American AUS time zones as needed.
  • What We Offer :

  • Fuel for Your Pipeline : A steady stream of warm, high-intent MQLs from sophisticated marketing campaigns across our core markets. You focus on conversion, not cold-calling from scratch.
  • Competitive Compensation : A competitive base salary + an aggressive commission structure designed to reward top performers handsomely.
  • Elite Tools & Technology : Best-in-class sales stack to maximize your efficiency and impact.
  • A Culture of Excellence : A fast-paced, metrics-driven environment where top performers are recognized, celebrated, and rewarded
  • (ref : iimjobs.com)

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