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Paid Media Specialist

Paid Media Specialist

TopHat HRKalyan-Dombivli, IN
4 days ago
Job description

About Us :

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About our client and the position :

THIS POSITION IS ONLY FOR PAID MEDIA SPECIALIST

Our client is fastest growing digital marketing agency in Canada and looking for a expert in Paid

Media.

  • Must have a minimum 5 years of professional work experience

This job offers a lot of growth going forward with opportunities to become a lead. Our client is

always seeking out the best talent, and rightful attitudes to fit their company’s culture and

skills.

Benefits :

  • Competitive Salary
  • High growth
  • Permanent Work from home
  • Night Shift- 7 : 30 PM- 3 : 30 AM

    • Why Work with our client :

  • They are continuing to grow; lots of growth opportunities within the

    • organization

  • Work hard, play hard culture; "I can't do this, this is not my job" ; does not exist

    • in their dictionary!

  • Opportunity to work closely with the COO and other Experts in the company!

    • If you enjoy working in a fun, fast-paced environment, then this position is for you!

    Duties and Responsibilities :

  • Strategize the campaign optimization activities across multiple advertising

    • engines (Search, Social, Display) for 20-30 clients

  • Developing near and long-term PPC account strategies and roadmaps
  • Keyword research (discovery and expansion), review and editing of ad copy,

    • review and analysis of web site performance metrics, and optimization of

    campaigns

  • Growing departmental revenue and budget under management
  • Monitor and report on key performance indicators, and opportunities for

    • improvement on a regular basis

  • Drive continued innovation and best practice implementation, regularly

    • sharing your knowledge with the team and top executives

  • Stay current with new advances in online marketing, competitive landscape,

    • and keyword research

    Experience Required :

  • 3-4 years of experience strategizing paid search engine marketing campaigns
  • Experience dealing with B2B and B2C
  • 3 yrs experience working in a digital marketing agency is must.
  • Experience with strategizing clients paid accounts & social media (Google,

    • Bing, Facebook)

  • Expert in Goal and conversion tracking
  • Ability to create landing pages
  • Strong Auditing skills (analytical, data visualization and reporting)
  • Expertise in Automation Tools
  • Experience with behavioral targeting / remarketing campaigns
  • Previous experience must be with an online marketing agency is an asset

    • Diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.