Meeting the top line sales objective
- Building and delivering the channels' AOP, quarterly and monthly sales plans, within the aligned spends, and with delivering effective activations as per plan
- Interacting with the Brand Teams, developing & delivering brand business plans in sync. with the brand strategy
- Ensuring stock availability at all the outlets with a high degree of forecasting accuracy (95%+) and minimum penalties, denials and non-supply situations
- Building an institutional sales business in line with Trade priorities with the right brand x pack x channel strategy, profitably
Managing the customer-wise profitability
Measure & review account level profitability and spends, while maintaining the same to be in line with AOP / quarterly plansEnsure that resources including manpower are utilized in the most cost-efficient manner and vacancies are filled in at the earliestEnsure activities with key accounts are done to maximize returns for ANIEnsure collection is done for direct customers as per the company norms and facilitate wholesaler's collection for indirect customerDeliver the Perfect Punch
New products introductionPack changesPrice increasesEnrolment of new outletsConsumer promotions and other activitiesBuild a high performing team
Work with field partners to manage their teams whilst maximizing productivity and efficiencyAttract and retain the best talentDevelop competencies of the Sales Team with a strong training programHave a strong succession plan in placeEnrich the team with technology to have a cutting edgeSetup world class processes
Liaise with international coordinators to ensure accounts strategy is in sync. with the global accountsSetup world class processesManaging the SG&A and ensuring the same is within agreed numbers
Allocating funds within accounts and having a control on the spendsControl on the teams and self for TA-DA & SGA budgetsSkills Required
Forecasting