Digital Marketing Executive

Job Description Marketing Executive

Job Title: Marketing ExecutiveLocation: Indore, Madhya Pradesh, IndiaJob Type: Full-Time

About Us

We are a dynamic and innovative company seeking a dedicated Marketing Executive to lead our social media and overall marketing efforts. We value creativity, strategic thinking, and collaboration, and we take pride in driving success through innovative marketing strategies.

Key Responsibilities

• Social Media Management: Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Content Creation: Use design tools (Canva, Adobe Creative Suite, etc.) to create engaging graphics, videos, blogs, infographics, and other brand-aligned content.
• Copywriting: Write compelling and platform-specific copy that reflects the brand voice and engages target audiences.
• Campaign Management: Plan, execute, and monitor marketing campaigns to boost brand awareness, generate leads, and drive traffic.
• Social media Calendar: Create and manage monthly/weekly content calendars to ensure consistent and timely posting.
• SEO/SEM: Apply knowledge of search engine optimization and marketing to enhance visibility and reach.
• Paid Advertising: Manage and optimize paid advertising campaigns across multiple platforms.
• Analytics Reporting: Use social media management tools (Hootsuite, Buffer, Metricool, Sprout Social, etc.) to track performance, prepare weekly/monthly reports, and refine strategies based on data insights.
• Customer Engagement: Interact with followers, respond to queries, and build a strong online community.
• Market Research: Conduct research to identify market trends, customer preferences, and competitor activities.
• Collaboration: Work closely with sales, product development, and other departments to ensure cohesive marketing strategies.
  
  

Qualifications

• Education: Bachelors/Masters degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum 3 years of experience in a similar role, preferably in digital marketing.
  
  

Skills Competencies

• Strong understanding of social media platforms and best practices.
• Proficiency in design and content creation tools (Canva, Adobe Creative Suite).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Knowledge of SEO/SEM strategies.
• Experience managing paid advertising campaigns.
• Familiarity with social media management tools (Hootsuite, Buffer, Metricool, Sprout Social, etc.).
• Ability to work independently and collaboratively in a fast-paced environment.
• Flexible and adaptable to changing business needs.
  
  

This job is provided by Shine.com
Skills Required
Content Creation, Market Research, Canva, sprout social , Copywriting, Campaign Management, Social Media Management, Sem, Adobe Creative Suite, Seo, hootsuite