Brand Manager

We are seeking an experienced Brand Promotion & Marketing Manager to lead strategic marketing initiatives for our manufacturing business. The ideal candidate will have proven expertise in brand building, dealer / distributor engagement, ATL & BTL campaigns, and organizing exhibitions / events .

Key Responsibilities

Brand Promotion & Marketing

Develop and execute brand promotion strategies to strengthen market presence.

Plan and implement ATL & BTL activities , including print, outdoor, digital, and on-ground campaigns.

Work closely with sales teams to align marketing with business growth objectives.

Dealer / Distributor Engagement

Organize Dealer Meets, Conferences, and Training Sessions across regions.

Design incentive schemes and promotional activities to increase dealer loyalty and sales.

Build strong relationships with distributors and channel partners.

Exhibitions & Events

Plan and execute participation in domestic & international exhibitions, trade fairs, and industry events .

Manage stall design, branding, and on-ground promotions .

Ensure maximum brand visibility and lead generation during events.

Market Research & Business Development Support

Conduct market surveys, competitor analysis, and customer feedback studies .

Identify new market opportunities and provide inputs to the sales team.

Track ROI of marketing campaigns and optimize spend.

Candidate Profile

10+ years of experience in Brand Promotion & Marketing in a Manufacturing Industry .

Hands-on experience in Dealer / Distributor Meets, Event Management, and Exhibitions .

Strong understanding of ATL & BTL campaigns .

Excellent communication, networking, and project management skills .

Creative thinker with proven ability to enhance brand visibility & market share .

Budget up to 12 lacs p.a.