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[Apply Now] Digital Marketing Manager

[Apply Now] Digital Marketing Manager

YourHappyLifeIndia
23 days ago
Job description

Are you ready to join a fast paced, high growth environment??? Read below :

Role Overview :

The Growth Marketer / Performance Marketing Specialist will be responsible for managing large-scale, high-budget campaigns, optimizing performance marketing strategies, and ensuring ROI maximization across Meta & Google. Role will focus on refining existing processes, ensuring scalability, and driving measurable outcomes that contribute to further growth and profitability.

  • The ideal candidate is an experienced paid media marketer with deep expertise in advanced marketing tools, analytics platforms, and managing multi-crore budgets across multiple channels.
  • Knowledge of Amazon Ads is a big plus!
  • Experience with a D2C, beauty, personal care, or FMCG brand who understands high-velocity campaigns and consumer-centric growth strategies is a big plus.

This is a full-time, onsite position located in Bandra West, Mumbai.

Key Responsibilities :

  • Develop and execute strategies for large-scale paid marketing campaigns, focusing on optimization and profitability.
  • Manage high-budget campaigns across Google, Meta, YouTube, among other relevant ad platforms.
  • Leverage advanced audience segmentation, retargeting, and lookalike modelling to maximize customer acquisition and retention.
  • Collaborate with cross-functional teams to align performance campaigns with product launches, category priorities, and customer lifecycle objectives.
  • Conduct in-depth performance analysis using tools like Google Analytics, Clarity, and Hotjar, providing actionable insights for performance improvement.
  • A / B test creative assets, ad copy, and landing pages to drive incremental growth and learnings.
  • Manage daily, weekly, and monthly reporting dashboards, highlighting trends, risks, and opportunities to senior management.
  • Stay at the forefront of digital marketing trends, incorporating AI-driven tools and advanced techniques to maintain a competitive edge.
  • Work closely with finance and leadership to ensure campaign budgets are effectively allocated and aligned with company-wide goals.

    • Key Skills & Requirements :

  • 2+ years of experience in performance marketing, with proven expertise in scaling large-budget campaigns for high-revenue brands.
  • Strong command of advanced platforms such as Google Ads, Meta Ads, Google Tag Manager, among other relevant platforms.
  • Proficiency in analytics and visualization tools like Google Analytics, Excel and Data Studio.
  • Strong understanding of customer segmentation, CLV, and data-driven marketing strategies.
  • Track record of driving incremental revenue growth while optimizing CAC and ROAS.
  • Collaborative mindset with strong communication skills to work with leadership and cross-functional teams.
  • Familiarity with AI-driven marketing tools and automation is a strong advantage.

    • About YourHappyLife :

    YourHappyLife is a new-age beauty & wellness brand based in Mumbai. We empower individuals to #livecomplete by offering clean, clinically proven wellness & skincare solutions. Our ethos revolves around science-backed development & functional results. We are growing exceptionally fast and looking to bring in team members that are ready to make an impact!

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    Digital Marketing Manager • India