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Franchise Dealer Associate

Franchise Dealer Associate

ConfidentialChennai
30+ days ago
Job description

Job Title : Franchise Dealer Associate

Location : Chennai

A. Profile :

  • Qualification : Minimum 12th Standard or Diploma; Graduates preferred
  • Experience : Freshers or experienced candidates from the same / allied industries preferred
  • Age : Less than 25 years preferred
  • Traits : Highly motivated, comfortable with travel, eager to learn

B. Interview Process :

  • First Round : Conducted by Area Franchise Managers or Trade ASMs
  • Second Round : Conducted by Franchise RSMs (initial 5% of candidates)

    • C. Key Responsibilities :

  • Sales : Achieve sales value and special product turnover through franchise dealer counter
  • Lead Conversion : Focus on converting leads for painting services (central, dealer, self-generated)
  • Enrolment : Enroll painters and contractors in the Sparkle Loyalty Program
  • Activation : Regularly engage painters and contractors to ensure they remain active
  • Display : Maintain planogram and displays at franchise counters
  • Meetings : Conduct painter / contractor shop meetings with TSM / TSE

    • D. Tasks :

  • Product Sales : Ensure product turnover via franchise dealer counter
  • Lead Generation : Use cold-calling, dealer, and contractor sources for leads
  • Lead Conversion : Visit sites, finalize deals, and provide quotations
  • Contractor Activation : Ensure contractors are regularly engaged with schemes and active in the system
  • Display Maintenance : Ensure proper product placement and visibility at franchise counters
  • Meetings : Conduct meetings to improve awareness of product launches, schemes, and special offers

    • E. Incentive Structure :

  • Secondary Sales Value : Achieve sales targets through leads (tracked via SFA)
  • Lead Generation : Generate leads via cold-calling, dealer, and painter networks (tracked via OTP mechanism)
  • Lead Conversion : Convert leads and close deals (tracked via lead management system)
  • Contractor Activation : Engage contractors and ensure they remain active (tracked through product purchases and app scanning)

    • Skills Required

    Customer Relationship, Market Research, Brand Development, Negotiation Skills, Sales Strategy, Territory Management

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    Associate • Chennai