Copy / Content Strategist, Full-time

Copy / Content Strategist, Full-time

Location. Remote

Start : Immediately

About the role

We are looking for a strategist who writes for a living and knows the art of prompting. You will own research, voice, messaging, and the full writing funnel. You will use AI confidently for speed and exploration, then polish by hand. You will write product pages, ads, emails, landing pages, blogs, and high-performing social media for D2C and lifestyle brands.

What you will do

Build and run a research engine. interviews, review mining, competitor scans, message maps

Design the writing funnel, from awareness to consideration to purchase to retention, with testing loops

Write across channels. PDPs, ad copy, email and SMS flows, landing pages, blogs, scripts, LinkedIn and Instagram.

Lead AI-assisted workflows. outline and concept with AI, generate variants, critique, then refine to the final

Create and maintain brand voice guides. tone ladders, dos and don’ts, examples

Partner with design and performance to ship. learn. iterate using data.

Apply SEO basics. keyword intent, on-page structure, internal links, meta copy without fluff

Must haves

3 to 6 years in copywriting and content strategy for lifestyle or D2C. fashion, beauty, wellness, jewellery.

A portfolio that shows full funnel work and measurable outcomes

Proven prompting skill. role and goal framing, context and constraints, few-shot examples, iterative prompts

Fluency with GPT-class tools and Creative AI assistants. research, outlining, summarising, variant generation

Strong structure and clarity. headlines, proof, benefits, objections, CTA

Comfortable with briefs, timelines, feedback, and owning outcomes

Nice to have

Klaviyo or Mailchimp for lifecycle flows

GA or similar for content measurement

Basic Figma or Notion for collaboration

Experience scripting short videos or UGC for social

What we offer

Strategy first environment with thoughtful feedback and real ownership

Diverse lifestyle and D2C clientele, a clear growth path into lead strategy

Remote Work Culture

How to apply

Apply on LinkedIn with your portfolio link. Then email hr@socialsiyappa.com with.

Three relevant portfolio links for lifestyle or D2C.

One prompt you wrote and the draft it produced, plus the final copy you shipped.

A 120-word case study on a project you loved. challenge, approach, result.

Subject line : Copy and Content Strategist, Your Name.

Applications without this email will not be considered.