Growth Officer

Industry Wellness and Fitness Services

Employment Type Full-time

Location : Delhi NCR preferred

Department : Sales – B2C

Experience : 7-9 years in B2C sales (preferably in wellness, healthcare, or premium services)

Reports To : Head of B2C Growth / Founding Team

Compensation : Fixed + Performance Based Incentives

About Niwi.ai

At Niwi, we don’t just sell diet plans, we transform lives. Founded by a clinical nutritionist with over 30 years of experience, Niwi combines habit-first science, deep empathy, and personalized nutrition to help Indian women reclaim their confidence, energy, and joy.

We cater to high-intent urban Indian women aged 30–60, offering premium, clinical-grade nutrition programs designed for sustainable results, no starvation, no fad diets. Niwi is a premium Indian nutrition company focused on women’s hormonal health, backed by 35 plus years of clinical expertise. We help Indian women rebuild confidence and reclaim their health through personalised nutrition, Indian food, and structured lifestyle care.

We are looking for a driven Growth Officer who can take full ownership of digital growth, performance, sales processes, and partnerships.

Role Overview

The Growth Officer will be responsible for driving Niwi’s growth engine end-to-end : from digital acquisition and funnel automation to channel partnerships, sales team leadership, CRM and integrations, affiliate programmes and KPI setting. This is a hands-on leadership role where strategy and execution blend.

The successful candidate will build and lead the growth team, optimise processes, set and manage KPIs and work closely with marketing, sales, product and operations to scale rapidly.

This role combines strategy, execution, and team leadership. You will run performance marketing, design automated WhatsApp workflows, build revenue focused funnels, manage sales teams, and expand Niwi through channel and affiliate partnerships. Your KPIs will focus on lowering CAC, increasing conversions, and scaling monthly revenue.

Key Responsibilities

1) Digital Marketing Leadership

• Plan and execute digital marketing strategies across Meta, Google, SEO, and email.
• Improve funnel performance, landing pages, ad creatives, and lead nurture flows.
• Track and optimize CAC, ROAS, CPL, and conversion rates.

2) WhatsApp Automation and CRM Ownership

3) Funnel Building and Conversion Optimization

4) Partnerships and Collaborations

5) Sales Leadership

6) Marketing Team Management

7) Data, Reporting, and Strategy

Work closely with the founders to plan quarterly growth sprints.

What We’re Looking For

Must-Haves

7-9 years of B2C sales experience (preferably in healthtech, edtech, or wellness) in growth, digital marketing, D2C, or CRM led sales environments.

Fluent in English and Hindi (spoken and written)

Experience selling premium / high-ticket services (Rs. 5,000+)

Strong listening skills and a consultative, empathetic sales approach

Comfortable with WhatsApp, phone, video-based communication

Growth mindset and comfort with targets

Strong hand in Meta ads, Google ads, funnel building, CRM tools, WhatsApp automation, and performance analytics.

Data driven : decisions based on numbers, comfortable with dashboards, reporting and optimization.

Good-to-Have

Exposure to working with women centric brands or wellness categories

Familiarity with CRM tools like Zoho, Hubspot, or Freshsales etc.

Understanding of Indian consumer behavior, especially women aged 30–60

Experience with voice notes, video messages, and storytelling formats

What You’ll Get

Work directly with the founders and core growth team

Incentives for performance : bonuses, recognition

Meaningful impact : help real people improve their health and self-esteem

Be part of a mission-driven, fast-growing wellness brand

Please Note : Do read this job description carefully before applying. Any candidate who applies without understanding it, may not be considered favourably.