Director of Demand Generation

Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.

Key Responsibilities

Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.

Lead SDR team and ensure outbound messaging + cadence efficiency.

Scale inbound via SEO, SEM, LinkedIn, and webinars.

Partner with Content and ABM teams to deliver campaign assets that convert.

Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).

Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.

KPIs

Meetings booked (core metric)

Pipeline contribution (SQLs, Opps created)

SDR performance metrics (connect rates, response rates)

Campaign ROI and CAC efficiency

Ideal Background

10+ years in B2B SaaS / Enterprise demand gen

Proven track record of owning pipeline targets and building outbound / inbound engines

Experience managing SDRs and multi-channel demand programs