Product Marketing Manager

UWorld is a worldwide leader in online test prep for college entrance, undergraduate, graduate, and professional licensing exams throughout the United States. Since 2003, over 2 million students have trusted us to help them prepare for high-stakes examinations.

We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications :

Minimum Required Experience :

• 7+ years of experience in a similar role leading digital marketing strategy
• Bachelor’s degree in marketing, business, communications, or a related field required;master’s degree preferred
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Job Duties (including but not limited to) :

Campaign Prep & Misc. (70%)

Marketing Strategy (20%)

Market Research (10%)

Required Knowledge, Skills, and Abilities :

Soft Skills :