Onsurity - Associate Director - Brand & Communications

About the Role :

• We're looking for a Creative Lead who brings together the strategic thinking of a brand marketer, the visual instinct of a designer, the flair of a storyteller, and the discipline of a campaign manager.
• This role sits at the heart of our brand and will lead all things creative, content, communication, and campaigns - from how we show up on a hoarding, in an Instagram story, or at an industry event, to how we're perceived in press articles or a sales pitch deck.
• You'll be the custodian of our evolving brand voice and visual identity, driving consistency, emotion, and impact across every touchpoint.

Key Responsibilities :

• Lead and inspire the creative vision for Onsurity across brand, design, content, social, PR, motion, and events.
• Own and evolve the brand identity as we roll out a fresh new look and feel for the SME market.
• Drive integrated campaigns across digital, ATL, BTL, social, and events that build awareness, consideration, and pipeline.
• Manage and mentor a high-performing team of designers, content creators, video editors, and social media specialists.
• Translate business goals into compelling narratives, copy, visual stories, and brand expressions.
• Work closely with product marketing, performance, growth, SDRs, partnerships and sales to ensure brand efforts are in sync with the GTM engine.
• Conceptualize and oversee the production of videos, explainers, and brand films with strong storytelling.
• Build and nurture relationships with agencies, production houses, writers, PR consultants, freelancers, and creative partners.
• Be the voice of the customer and the market, ensuring our storytelling resonates with SMEs, startups, and modern businesses.
• Stay on top of cultural, design, and marketing trends to keep the brand relevant and fresh.
• Bring a clear POV to the table but collaborate with flexibility, always aligned with business context and impact.

What We're Looking For :

• 10+ years of experience across agency + in-house brand roles - someone who's seen both sides.
• Background as an Account Manager turned Brand / Creative Strategist, or a design / content leader who has evolved into brand ownership.
• Proven success in building and leading creative teams and delivering high-impact, multi-channel brand campaigns.
• Hands-on ability to write creative copy, content, scripts, and translate strategy into storytelling.
• Strong understanding of design principles, visual hierarchy, motion graphics, and digital-first thinking.
• Experience with content marketing, PR, events, and social media strategy.
• A strong eye for detail - you don't just sign off a deck; you elevate it.
• Understanding of B2B marketing funnels and the nuance of storytelling for different decision-makers is a plus.
• Highly collaborative, with the maturity to take feedback, adapt, and still maintain high creative standards.
• An inspiring leader and coach who can get the best out of creative minds while keeping the brand's big picture in view.

Why This Role Matters :

• We're not just looking to build a brand - we're aiming to redefine how modern Indian businesses think about employee healthcare.
• As Creative Lead, you'll play a pivotal role in shaping our voice, our visuals, and our presence in a category ripe for disruption.
• This is a rare opportunity to leave your creative fingerprint on a brand that's growing fast and dreaming big.

(ref : iimjobs.com)