Sales Direct Representative (SDR)

About TinyCheque

TinyCheque is on a mission to build world's largest AI venture studio. We're a fast-growing company that believes in the power of direct, authentic outreach to build meaningful business relationships.

The Role

We're looking for a

hustler

— someone who doesn't wait for leads to come to them, but goes out and creates opportunities. As an Outbound SDR, you'll be the first point of contact for potential customers, introducing them to TinyCheque through strategic, multi-channel outreach.

This isn't about sending 1000 copy-paste messages. This is about understanding

who

to reach,

why

they'd care, and

how

to start genuine conversations that turn into meetings.

What You'll Do

Prospecting & Research

Identify and research ideal customer profiles across industries

Build targeted lists of prospects who genuinely fit our solution

Understand their pain points, business challenges, and priorities before reaching out

Multi-Channel Outreach

Craft personalized outreach campaigns across

LinkedIn, Twitter, Reddit, and email

Write compelling messages that get responses, not eye-rolls

Test, iterate, and optimize messaging based on what actually works

Engage in relevant communities and conversations (especially Reddit) authentically

Pipeline Generation

Book qualified meetings for the sales team

Track and manage your outreach activities and response rates

Hit monthly targets for conversations started and meetings booked

Continuous Learning

Stay updated on outbound sales best practices

Understand our product deeply so you can speak intelligently about it

Learn what resonates with different audience segments

What We're Looking For

Must-Haves :

1+ year of outbound sales or SDR experience

(we need someone who's already done this, not learning from scratch)

Strong understanding of

prospecting fundamentals

— you know the difference between spray-and-pray vs targeted outreach

Excellent written English

— your messages represent our company

Native understanding of

LinkedIn, Twitter / X, Reddit, and email

as outreach channels

Self-motivated and metrics-driven

Comfortable with rejection (it's part of the game)

Bonus Points :

Experience selling B2B SaaS or tech products

You've personally built outbound campaigns that generated meetings / revenue

Active on professional social media (you understand how these platforms work)

You've used Reddit for business purposes (not just scrolling memes)

Experience with CRM systems

What Makes You Perfect for This

You probably :

Get excited when someone replies to your message

Think in terms of value-first, not pitch-first

Can write 10 different versions of the same message for different audiences

Actually

enjoy

the hunt — finding the right person, crafting the right message

Have strong opinions about what makes good vs bad outreach

Are coachable and want to level up your sales skills

Why Join TinyCheque?

Real Growth Path

— We promote from within. Top SDRs move into closing roles or team lead positions

Skill Development

— You'll become exceptional at a high-income skill (outbound sales)

Direct Impact

— Your work directly affects company revenue. You'll see the results.

Modern Work Culture

— We trust you to do great work without micromanagement

Learning Environment

— Work with people who care about doing this right, not just doing it fast

Compensation & Benefits

CTC : ₹3-5 LPA

(based on experience and interview performance)

Performance incentives for exceeding targets

Work-life balance.

Learn everything about AI, tools and modern way of doing sales.

Hybrid mode and very chilled work culture.

Our Ideal Candidate in One Sentence :

Someone who's already done outbound sales for a year, knows it's hard work, and wants to get really, really good at it.