Performance Marketing / Paid Media Marketing (Meta / Google)

ConfidentialDelhi, India

6 days ago

Job description

About the Role :

We're looking for a Performance Media Planner / Performance Marketing / Media Planning who can take charge of strategizing, executing, and optimizing ad campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) platforms. You'll play a key role in driving results for our clients and internal brands.

What You'll Do :

Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads .
Work closely with the creative and strategy teams to build high-performing campaigns.
Monitor campaign performance daily and optimize for conversions, ROAS, and CPL.
Conduct A / B testing on creatives, audience segments, and landing pages.
Generate campaign performance reports and insights using analytics tools.
Stay updated with trends and updates in digital advertising platforms.

We're Looking For :

2–3 years of experience in running Meta & Google Ads campaigns.

Strong understanding of paid media KPIs like CTR, ROAS, CPC, CPL, etc.

Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics .

Data-driven mindset with a keen eye for campaign insights and optimizations.

Ability to manage multiple campaigns across different industries or verticals.

Bonus Points If You Have :

Experience with remarketing, lookalike audiences, and funnel-based targeting.

Experience working in a creative / digital agency environment.

Certification in Google Ads or Meta Blueprint.

Skills Required

Google Ads, Google Analytics

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Performance Marketing • Delhi, India