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Digital Campaign Performance Manager
Digital Campaign Performance ManagerConfidential • Kolkata, Gurgaon / Gurugram, Mumbai
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Digital Campaign Performance Manager

Digital Campaign Performance Manager

Confidential • Kolkata, Gurgaon / Gurugram, Mumbai
21 days ago
Job description
  • Own overall campaign performance for AX accounts across all channels of advertising and marketing
  • Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI
  • Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
  • Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets
  • Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success
  • Work with Ad Ops to manage optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently
  • Review campaign reports to assess campaign strengths and weakness and identify areas for improvement
  • Provide regular analysis and insight on campaign delivery, management and new campaign strategy development
  • Liaise with various teams including ops (search, programmatic and social teams), account management, product / SMEs to meet and exceed goals
  • Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, advertising best practices, advertising platforms, features, and internal products and service offering
  • Required skills experience

    • At least 3+ years relevant experience in Digital Operations or Marketing Position
    • An expert in at least two of the following ad platforms : Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact
    • Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome
    • Prior online ad trafficking and programmatic media campaign build experience
    • Motivated, highly analytical and problem-solving skills with an attention to detail
    • Strong time management and organizational skills with the ability to multitask thrive in a fast-paced environment
    • Excellent client service, verbal and written communication skills
    • A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels
    • Bonus skills experience

    • Google Tag Manager Experience and understanding of tags, triggers and setup
    • Google Ads Certified
    • Reporting Experience with Google Analytics (GA360) and GA4
    • Any other industry certifications in Digital Marketing i.e. : Simpli.fi Bullseye 101 102
    • Working knowledge of HTML, CSS and JavaScript
    • Skills Required

      a / b testing, Content Management, conversion tracking , Data Analysis, Email Marketing, Google Analytics, campaign strategy

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    Campaign Manager • Kolkata, Gurgaon / Gurugram, Mumbai

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