Online Retail Strategist

Role Overview-

The E-Commerce Manager will be responsible for developing, managing and growing

Saraswati Global’s digital retail presence across marketplaces, brand website and strategic

e-commerce platforms (domestic and international). This role demands a blend of strategic

thinking, operational execution and a strong understanding of digital commerce trends to

drive online revenue growth, enhance customer experience and build brand visibility in the

digital space.

Annual Revenue Target = 7 Cr

Key Responsibilities-

Manage end-to-end operations for the brand’s own e-commerce website including

product uploads, content updates, pricing, inventory syncing and order processing.

Coordinate with developers and designers to ensure website functionality,

performance and user experience are optimized across devices.

Plan and execute website campaigns, banners, product launches, promotions and

seasonal sales to generate leads and business

Monitor traffic, conversions, bounce rate and other KPIs using tools like Google

Analytics and heatmaps to drive CRO (conversion rate optimization).

Manage listings, pricing, content and inventory across major marketplaces (Amazon,

Flipkart, Pepperfry, Myntra, Urban Ladder etc)

Ensure smooth order processing, shipping coordination and customer service across

all platforms to reduce returns and increase ratings.

Coordinate with internal teams for photoshoots, catalogue content and inventory

planning to support digital sales.

Plan and regularly put efforts to sell ready stocks

Collaborate with marketing teams for SEO, SEM, email marketing, social campaigns

and influencer collaborations to drive traffic and engagement.

Liaise with platform account managers and agencies to implement growth strategies

and promotional plans.

Analyze sales reports, campaign performance, and customer behaviour to refine

digital strategy

Stay updated on e-commerce trends, competitor activity and platform policy changes.

Will report directly to the Director (Sales & Marketing) and the management for

performance review, strategy alignment and key business decisions.