Marketing Manager

Note : Apply only if you are willing to relocate to Davanagere Karnataka and experience in D2C marketing is mandatory.

About Us : Chetan Foods is a growing manufacturer of premiumMasala and Spice powders committed to bringing authentic flavors to kitchens across India and beyond. We are in an exciting growth phase and looking for adynamic Marketing Managerto lead ourB2B B2C and D2Cmarketing initiatives especially focusing onnew product launchesandbrand buildingin domestic and international :

Key Responsibilities :

• Develop and execute marketing strategies for B2B B2C and D2C channels to increase brand awareness and market share.
• Plan and implement new product launch campaigns - from market research to go-to-market strategy.
• Collaborate with sales production and distribution teams to align marketing strategies with business goals.
• Coordinate with the sales team to implement regional campaigns and promotional offers.
• Drive in-store promotions branding and consumer engagement activities across retail outlets.
• Identify new market opportunities partnerships and distribution channels for both domestic and export markets.
• Manage brand positioning packaging and promotional activities for the product portfolio.
• Track and analyze marketing ROI campaign performance and consumer insights.
• Manage marketing budgets effectively and ensure cost optimization.
• Supervise external agencies creative partners and digital teams for campaign execution.
• Build and nurture relationships with retailers distributors and online platforms for product visibility and sales growth.

Required Skills & Qualifications :

• MBA / PGDM in Marketing or equivalent qualification.
• 510 years of experience in FMCG / Food & Beverages preferably Spices or related categories .
• Proven track record in B2B B2C and D2C marketing especially in startup environments or new brand launches .
• Strong understanding of digital marketing tools and analytics .
• Excellent communication negotiation and team leadership skills.
• Creative thinker with strong business acumen and execution skills.

Preferred Experience :

• Experience in launching new food or FMCG brands from scratch.
• Familiarity with e-commerce platforms (Amazon Flipkart BigBasket etc.) .
• Experience in channel marketing and trade promotions .

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : FULL_TIME

Experience : years

Vacancy : 1