Digital Campaign Strategist

Job Description

The role of an Advertising Manager involves overseeing the planning, execution, and optimization of paid advertising campaigns across multiple platforms. This includes developing and implementing multi-channel strategies, monitoring performance metrics, and making data-driven adjustments to achieve optimal results.

Collaboration with creative teams is essential in producing high-quality ad content that resonates with target audiences. Additionally, conducting market and audience research helps inform campaign direction and ensures alignment with business objectives.

Effective communication of campaign performance and ROI to senior leadership is critical to ensuring continued support and investment in advertising efforts.

• Plan and execute cross-platform advertising campaigns
• Monitor performance metrics and adjust strategies
• Collaborate with creative teams
• Conduct market and audience research
• Report on campaign performance