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Junior Marketing Executive (B2B Marketing, LinkedIn & Personal Branding)

Junior Marketing Executive (B2B Marketing, LinkedIn & Personal Branding)

ConfidentialMumbai, India
5 days ago
Job description

Location : Mulund, Mumbai

Experience : 0–2 years

About the Role :

We're looking for a driven and curious Junior Marketing Executive who will support our B2B marketing initiatives — from building brand presence on LinkedIn to managing personal branding campaigns for founders and CXOs.

You'll play a key role in executing social media, content, and brand communication strategies that help B2B brands build recall, credibility, and visibility online.

Key Responsibilities :

1. LinkedIn & Social Media Management

  • Plan, schedule, and publish posts across LinkedIn and other social platforms for company and client brands.
  • Maintain consistency in posting frequency, tone, and brand voice.
  • Coordinate with design and content teams for visuals, videos, and copy.
  • Ensure each post aligns with brand positioning and campaign objectives.

2. Founder / CXO Personal Branding

  • Assist in developing and managing LinkedIn profiles for founders, CXOs, and key client leaders.
  • Monitor and respond to comments, messages, and relevant conversations to grow professional networks.
  • Track engagement metrics and optimize for reach and credibility.
  • 3. Content Research & Ideation

  • Research industry trends, competitor activities, and content ideas relevant to client sectors (manufacturing, logistics, education, etc.).
  • Generate creative ideas for thought-leadership topics, storytelling, and brand-led narratives.
  • Support in script writing, post captions, and content repurposing (from blogs, podcasts, events, etc.).
  • 4. Analytics, Reporting & Optimization

  • Track platform insights (impressions, engagement, follower growth, profile views, leads generated).
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Conduct competitor benchmarking and hashtag analysis.
  • Suggest content experiments to improve engagement and recall.
  • 5. Coordination & Campaign Execution

  • Work closely with strategists, designers, and copywriters to deliver on campaign plans.
  • Assist in executing email campaigns, webinars, or digital events.
  • Maintain trackers, content calendars, and asset libraries.
  • Skills & Qualifications :

  • Bachelor's degree in Marketing, Communication, or related field.
  • Understanding of B2B marketing and LinkedIn as a platform for business growth.
  • Strong written and verbal communication skills in English.
  • Familiarity with content scheduling tools (Meta Suite, LinkedIn Scheduler, etc.).
  • Basic understanding of analytics tools (LinkedIn Analytics, Google Sheets dashboards, etc.).
  • Bonus : Understanding of SEO, paid campaigns, or email automation tools.
  • Key Attributes :

  • Strong curiosity about B2B industries and brand building
  • Ability to translate complex topics into simple, relatable content
  • Organized, process-oriented, and dependable
  • Creative mindset with a storytelling approach
  • Eager to learn and grow in the space of strategy and personal branding
  • Skills Required

    Linkedin, google sheets , B2b Marketing, Seo

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    Marketing Executive • Mumbai, India