DESIGNATION - ASSOCIATE ACCOUNT DIRECTOR
Job Responsibilities
- Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them.
Drive New Business for the agency - generating leads and creating relevant pitch proposalsAlign campaigns, assets, communications and messaging to corporate branding initiativesLeverage existing media relationships and cultivate new contacts within business andindustry media
Build relationships with thought leaders to grow industry awarenessAbility to meet tough deadlines in a high turn-over environmentStrong time management skills to effectively juggle several projects around at onceAbility to lead, manage, mentor & motivate his / her internal teamPlanning / Managing on ground events / press conferenceStrong ideation skills giving him / her the edge to devise communication strategies that workbest with the media
Developing a PR communications plan including strategy, goals, budget and tacticsLiaise on a daily basis with clients and the media, often via telephone and emailSeek / look out for relevant media / opportunities for clientsPrepare regular client reports and attend client meetingsCrisis communication managementRequirements
Bachelor’s Degree in PR, Communications or Post Graduate in PR10-12 years of relevant work experience in Lifestyle PRExcellent Communication written and oral, interpersonal skills and presentation skillsStrong Networking with MediaExcellent organizational and time management skills with the ability to multi-taskFlexibility, determination, enthusiasm and the ability to cope well under pressureCreativity and imaginationTeam player with a positive and proactive attitudeProficiency in Microsoft Office (PowerPoint, Word, Excel)