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Market Research Analyst

Market Research Analyst

ConfidentialChandigarh
5 days ago
Job description

Key Responsibilities :

Market Research :

  • Conduct in-depth market research to gather data on competitors, consumer behavior, and industry trends.
  • Utilize various research methods (e.g., surveys, focus groups, secondary research) to collect relevant data.

Data Analysis :

  • Analyze and interpret data to identify patterns, trends, and insights that can inform business decisions.
  • Use statistical tools and techniques to extract meaningful information from data sets.

    • Database Management :

  • Develop and maintain databases and data collection systems to support ongoing market research efforts.
  • Ensure data is accurate, up-to-date, and accessible for analysis.

    • Report Preparation and Presentation :

  • Prepare detailed reports and presentations to communicate research findings to stakeholders, including senior management, marketing teams, and product development teams.
  • Present actionable insights in a clear and concise manner.

    • Strategy Recommendations :

  • Identify opportunities and recommend strategies to increase market share, revenue, and overall business growth based on research findings.
  • Provide data-driven recommendations for business strategies and market positioning.

    • Cross-Functional Collaboration :

  • Collaborate with marketing, sales, and product development teams to develop and implement business strategies based on research insights.
  • Ensure alignment between departments to drive company goals forward.

    • Industry Monitoring :

  • Monitor and report on industry trends, developments, and changes that may impact the business or market conditions.
  • Provide regular updates on shifts in market dynamics and competitive landscape.

    • Qualifications :

  • Bachelor's degree in Market Research, Business, Economics, or a related field.
  • Proven experience in market research or a similar analytical role.
  • Strong analytical skills with the ability to interpret and analyze large sets of data.
  • Experience with data analysis tools (e.g., Excel, SPSS, Google Analytics) and research methodologies.
  • Excellent written and verbal communication skills, with the ability to present data and insights effectively.
  • Strong attention to detail and organizational skills.
  • Ability to work collaboratively across multiple teams and departments.

    • Skills Required

    Excel, Spss, Google Analytics, Market Research, Data Analysis, Database Management

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    Market Research Analyst • Chandigarh