Sales Strategy Lead

TargusIndia

7 hours ago

Job description

Responsibilities & Duties (Critical Success Factors) :

Establish an overall country strategy, implement and execute the plans to ensure business objectives are achieved;
Plan, direct, and monitor the sales activities & campaigns to achieve established sales and market share targets;
Lead, direct, and monitor sales activities & campaigns through various channels (distributors, LFR, B2B, online portals …etc.) to maximize revenue and market share;
Work with relevant stakeholders to create product roadmap for the region;
to ensure that sales strategies and activities are integrated and aligned with the overall Company objectives;
Prepare sales forecasts and budgets;
set targets in areas like product mix, sales volume, market shares, business development, … etc.;
Launch and monitor sales & marketing programs, keep track of cost and effectiveness of programs & activities against the goals;
Monitor sales volume, revenues, and costs against forecast to identify problem areas, adapt procedures or prioritize resources to improve business performance as needed;
Implement business strategies to achieve profitable business relationships and identify new revenue opportunities;
raise the awareness of the brand across all markets;
Frequent site visits and meetings with retailers / distributors, assist distributors in over-achieving sell through target

Essential qualifications, skills, knowledge and experience :

University graduate in Marketing or equivalent;

Minimum 7 yearssales experience in channel sales with Branded business and preferably in consumer electronics / IT consumer products industries;

Proven track record of achieving and / or exceeding sales targets;

Strong businesssense & have good understanding of the markets, customers and competitors;

Exposure to consumer behaviour / market research / brand building initiatives preferred;

Sales and product marketing experience an added advantage - concept and requirements definition, sales and marketing strategy, tactical management, metrics monitoring and analysis, product position, packaging and pricing etc.;

Result driven, self-motivated, tactful with excellent interpersonal & communication skills;

Able to work under pressure and be multi-tasking;

Excellent business planning, presentation and negotiation skill;

Good verbal andwritten communication skills in both English and local language.

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Sales Strategy • India