D2C head

Job Title: Head of Online Sales (D2C)

Company: Hoora Technologies Location: Nagpur (In-office) Reports to: CEO

Keywords: Online Sales, Online Marketing, Digital Sales, E-commerce Sales, Online Growth

D2C, E-commerce, Performance Marketing, Meta Ads, Google Ads, CRO, Funnel Optimization, Shopify, GA4, Retention Marketing, CRM, P&L Management, Growth Marketing, Automotive Products, Business Leadership, Revenue Scaling, Digital Marketing Strategy.

Mission

Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue.

Key Responsibilities

• P&L Management: Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.

• Performance Marketing: Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.

• Growth & Conversion Rate Optimization (CRO): Build and optimize high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys.

• Product & Market Strategy: Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximize market response.

• Customer Retention: Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.

• Data & Reporting: Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.

• Cross-Functional Leadership: Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

• Experience: Minimum 3 to 6 years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.

• Track Record (Mandatory): Must have a proven direct contribution to scaling a brand to ₹20-25 Crore or more in yearly revenue.

• Skills: Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.

• Industry Fit: Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic etc) is highly preferred.

• Technical Tools: Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).

• Location: Must be Nagpur-based or willing to relocate.

Salary & Benefits

• Salary:₹12–20 LPA + Performance-Based Incentives

• Type: Full-Time

Skills Required
funnel optimization , D2C, Shopify, Google Ads, Cro, Performance Marketing, Crm