Events and ABM Specialist

ConfidentialBengaluru / Bangalore

30+ days ago

Job description

Key Responsibilities

Event Strategy & Execution

Plan, manage, and execute large-scale owned and third-party events, conferences, and webinars globally.

Collaborate with cross-functional and global teams to align event goals with business objectives.

Manage end-to-end logistics, vendor coordination, booth design, speaker management, and post-event analytics.

Drive event ROI through targeted pre-event, onsite, and post-event engagement strategies.

Account-Based Marketing (ABM)

Design and execute full-funnel ABM programs tailored to strategic accounts across industries.

Leverage data-driven insights to personalize campaigns and content across the buyer journey.

Partner with sales and account teams to align ABM strategies with pipeline and revenue goals.

Utilize ABM platforms and tools to orchestrate multi-channel campaigns (email, ads, direct mail, etc.).

Content & Campaign Development

Curate and develop compelling content assets including email sequences, eBooks, whitepapers, reports, and landing pages.

Collaborate with internal SMEs and creative teams to ensure content is relevant, engaging, and aligned with brand voice.

Optimize content for different stages of the buyer journey and personas.

Technology & Analytics

Expertly use intent and engagement platforms (e.g., 6sense, Demandbase, Bombora, RollWorks) to identify and target high-value accounts.

Track and report on campaign performance, engagement metrics, and pipeline impact.

Continuously test, learn, and optimize campaigns based on data insights.

Mandatory technical skills

Proficiency in ABM platforms (e.g., 6sense, Demandbase, RollWorks, Bombora).

Experience with marketing automation tools (e.g., Marketo, HubSpot).

CRM expertise, preferably Salesforce.

Familiarity with webinar and event platforms (e.g., ON24, Zoom, Cvent).

Strong understanding of campaign analytics, reporting tools, and performance metrics.

Content development tools (e.g., Adobe Creative Suite, Canva, CMS platforms).

Mandatory non-technical skills

Exceptional verbal and written communication skills.

Strong interpersonal skills with the ability to collaborate across global teams.

Strategic thinking with a hands-on, execution-oriented mindset.

Excellent project management and organizational skills.

Creative problem-solving and adaptability in a fast-paced environment.

High attention to detail and a commitment to quality.

Education Qualification :

MBA in Marketing or a related discipline from a reputed institution.

Master s degree in Business Administration, Communications, or a related field preferred.

Additional certifications in digital marketing, ABM, or event management are a plus.

Skills Required

Adobe

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Event Specialist • Bengaluru / Bangalore

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