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Growth Marketing Lead

Growth Marketing Lead

ConfidentialCoimbatore, India
5 days ago
Job description

About Intellectyx

Intellectyx.ai is an AI-native innovation company helping enterprises evolve from traditional digital ecosystems to autonomous, agentic, and data-intelligent platforms .

We combine advanced data observability , AI orchestration , and contextual intelligence to power smarter, faster, and more trusted decision-making across organizations.

We are now seeking a Growth Marketing Lead to accelerate our brand visibility, pipeline velocity, and go-to-market expansion across global markets.

Role Overview

The Growth Marketing Lead will own the end-to-end growth strategy , from awareness to acquisition to retention — driving measurable impact across pipeline generation, demand acceleration, and brand differentiation .

This is a high-impact role at the intersection of marketing, analytics, and revenue operations , ideal for a data-driven marketer passionate about scaling AI and B2B SaaS businesses.

You'll lead growth campaigns, performance marketing, content strategy, and community engagement that position Intellectyx.ai as a thought leader in AI-native, agentic, and data observability ecosystems .

Key Responsibilities

1. Growth Strategy & Execution

  • Develop and execute an integrated growth marketing strategy that spans paid, organic, and partnership channels.
  • Drive full-funnel campaigns from brand awareness to conversion across digital platforms (LinkedIn, Google, YouTube, Meta).
  • Define and manage marketing OKRs focused on MQL → SQL → Pipeline acceleration.
  • Collaborate with Sales and Product teams to align campaigns with revenue and product adoption goals .

2. Demand Generation & Performance Marketing

  • Lead demand generation initiatives using ABM, retargeting, and content-driven nurture sequences .
  • Build and manage digital acquisition programs using Google Ads, LinkedIn Ads, and intent-based platforms .
  • Optimize campaign performance through continuous A / B testing, data analysis, and conversion rate optimization .
  • Partner with RevOps to ensure CRM and marketing automation systems (HubSpot, Salesforce, or Marketo) deliver accurate attribution and insights.
  • 3. Brand, Positioning & Content Leadership

  • Shape and elevate the Intellectyx.ai brand voice across digital, social, and partner ecosystems.
  • Drive the creation of high-impact thought leadership content — whitepapers, case studies, videos, and webinars — in partnership with Product Marketing and Design.
  • Leverage AI tools for automated campaign insights, dynamic content generation, and predictive targeting.
  • Support PR, analyst relations, and speaking engagements to strengthen the company's position in the AI-native and observability markets .
  • 4. Analytics, Insights & Experimentation

  • Define and monitor key growth metrics (CAC, LTV, MQL quality, campaign ROI).
  • Use Google Analytics, HubSpot, and AI-driven dashboards for performance tracking and reporting.
  • Build growth experiments using data science and generative AI insights to predict campaign impact.
  • Own regular reporting on marketing performance, pipeline health, and ROI to leadership.
  • 5. Leadership & Collaboration

  • Manage cross-functional collaboration with Sales, Product, and Engineering to align growth initiatives.
  • Mentor a team of digital marketers, content strategists, and data analysts.
  • Represent the marketing function in strategic planning and GTM leadership discussions.
  • Qualifications

  • 8+ years of experience in B2B or SaaS marketing, with at least 3+ years in a growth or performance marketing leadership role.
  • Proven track record of scaling pipeline and revenue growth in a high-tech or AI company.
  • Strong understanding of multi-channel demand generation , digital acquisition , and data-driven marketing .
  • Expertise in :
  • Platforms : Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo
  • Analytics : Google Analytics, Tableau, Power BI, Looker Studio
  • AI Tools : ChatGPT, Jasper, Copy.ai, HubSpot AI, or custom LLM-based insights
  • Channels : SEO, SEM, Paid Social, ABM, Email Automation
  • Excellent storytelling, analytical thinking, and communication skills.
  • Preferred Experience

  • Experience marketing AI-native, data, or observability platforms .
  • Familiarity with enterprise SaaS go-to-market motions and long-cycle B2B sales funnels.
  • Background in content marketing, partner co-marketing, and thought leadership initiatives.
  • Hands-on use of AI-assisted marketing orchestration tools and growth analytics dashboards.
  • Soft Skills

  • Entrepreneurial mindset with a bias for experimentation and iteration.
  • Strategic thinker who thrives in ambiguity and fast-paced environments.
  • Strong collaboration, leadership, and communication skills across global teams.
  • Why Intellectyx

  • Be part of a pioneering company shaping the AI-native enterprise era .
  • Work with leadership across Digital, Data, AI, and Cloud domains.
  • Competitive salary, performance bonuses, stock options, and global exposure.
  • Opportunity to define how AI and human creativity combine to drive business growth.
  • Skills Required

    Salesforce, retargeting , Power Bi, linkedin ads , Tableau, Marketo, Abm, Hubspot, Marketing Analytics, Jasper, Google Ads, Google Analytics, Sem, Seo

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